Australian Idol – Going All Out To Reach As Many Viewers As Possible
For the lucky Australian Idol fans who have their mobile phones contracted to Vodafone they will be able to access free of charge video recaps of every episode including on-demand access to every performance from the Top 24 onwards, video highlights from the first five years of Australian Idol, an exclusive weekly blog, plus all the latest news and profiles on the 2008 Top 12 finalists – direct from their mobile handset.
This will ensure they will be obtain the viewers who have a life and are out on Sunday nights.
Punters whose handsets are not contracted to Vodafone will also be able to access this service however it will cost them. This will be data charges to access the site, subject to their individual mobile plan. Caveat Emptor.