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So You Think You Can Dance Aust Improves Sydney Dance Company Sales

It has been reported frequently that SYTYCDA has seen an increase in people partaking in dance classes. However it also has shown that more people are going to see dance performances.

Raphael Bonachela, the director of the acclaimed Sydney Dance Company has seen the link in action.

In an interview in  the Sydney Star Observer he said:

“We performed on So You Think You Can Dance a few weeks ago,” he said, “and all I can say is the next day we had double the hits on our website and double the ticket sales. The results are clear as water.

Hopefully Meryl Tankard is reading this, as she contemptuously said SYTYCDA was fast food for the masses. My argument at the time see post here, was that it was an opportunity for choreographers to gain more patrons for their company’s. Let’s hope this trend continues.