The Apprentice – Art Is NOT Like Selling Cars
This week I was disappointed the girls were put in team Eventus together, and the boys were put in team Pinnacle. It was a bit like the first episode’s gardening challenge you kind of knew who was going to win from the start. I am notsaying that men cannot sell art, it was just the men left would be too heavy handed to be able to sell it that well.
This week’s challenge according to the delicious Mark Bouris was about having a good eye and knowing what people wanted to buy in relation to art.
The teams had to visit six Australian artists at their studios and choose two artists to represent in a one night only exhibition where the team that bought in the most money wins.
Sabrina was the project manager for Eventusand for the boys it was Gavin. Gavin’s philosophy was “The art of selling art is similar to selling cars,”. He cannot be serious was he going to wear sunglasses and chew gum. Also will he make the team wear polyester suits?
Heather did not have to worry about that stupidity but she was concerned that Sabrina was a bit weak in her leadership style. Something Mary Ann also appeared to have a problem with.
Eventus’sstrategy was to pick the works they liked regardless of price, and they did have the ability to strike up a rapport with the artists something that team Pinnacle lacked.
Ben Frost the pop artist thought Morello and Sam were like Laurel and Hardy. He did not like having to deal with insensitive corporate lackeys. But then again Morello and Sam did not like him. Why was Morello limping?
Heather dealt with Ben much more smoothly and also asked for his contact list, which was an extremely smart move.
Pinnacle wanted Shannon and the Kings sisters, but got to the sisters after team Eventus so they settled for landscape artist Laura Matthews. It would have been interesting to see the two artists that missed out on being picked just to make a comparison.
Mary- Ann started fighting with Sabrina at the gallery. First she wanted to separate the pop art from the Indigenous art something Sabrina did not want to do. Mary-Ann was right ” If you don’t get the hanging right you won’t be able to sell as the paintings will be crap”.
Meanwhile Pinnacle had started their marketing campaign which I thought was bit strange handing out leaflets on a retail street. Also going into shops. Don’t they realise that most retail assistants get about $15 an hour, so buying art would be out of their price range?
Whereas Eventus’s targeting art buyers was much more strategic, with Heather hitting the phones to ring Ben Frost’s client list.
On the night Mary-Ann was getting annoyed at Sabrina for not being ballsy enough. And I did agree with Mary-Ann I thought the indigenous art and the pop art should have been hung separately. Also if you don’t know Mary-Ann is pregnant on the show, something she did not know at the time so she was probably hormonal, and tired so no wonder she was feeling slighty psychopathic towards Sabrina. Sabrina always appears so tentative.
Pinnacle had a lack of people at their exhibition with Sam finding it difficult getting into the sales pitch. Morello who I thought would be bad in this area was a bit too full on but he does has charm, something I found Gavin’s sales pitch lacking.
By the way I really liked Shannon’s pieces and if I had been there they would have got a sale out of me.
However they then auctioned a piece of her art to try and boost sales. I thought Morello’s house selling style of auctioning was too over the top for his audience.
It was time for the boardroom and the gloves were off.
Mary Ann said that Sabrina’s rule by consensus was annoying as she did not make decisions. Something Sabrina disagreed with.
Team Eventus won making over $30,000 whereas Pinnacle only made $5000. The prize for winning was to being sent to Herringbone where they will be fitted up with new clothes. Heather and Sabrina thought this was fabulous whereas Mary-Ann had to fake enthusiasm as she knew the chances of her finding something in the shop that fit would be very small.
Mark then told off the guys. He said the boys over analysed it. After Morello told Mark it was Sam who put the kybosh on Ben, Sam defended himself by saying he thought his fans may not like the other art work.
The boys team were criticised heavily for their dealings with the artists, as both Ben Frost and the Kings sisters did not feel they would have even liked the guys to sell their art.
Sam admitted he was a weak link as a nineteen year old trying to sell art to older patrons.
Gavin said “Sam still has a lot to learn.”
Sam shot back saying “Gavin was responsible for not getting the indigenous artists first and that cost us $26,000.”
Gavin said that Morello was more suited to real estate not corporate life in Yellow Brick Road. Morello refuted this.
Sam was predictably fired, however he was told by Mark Bouris to come and see him in his office after the show is over.
“You’ve been in here to many times,” Bouris said to Gavin, and told him he had been close to being fired.
There was no house scenes this week either the before the challenge bathroom shots where we normally saw Gavin’s pecs, but also no shots of them waiting to see who would be coming back in. Obviously it was no surprise that Sam was sacked.
Next week a double episode and Bouris sacks someone who he thinks has been flying under the radar.