Women’s Weekly Masterchef Australia Photoshoot
The latest Women’s Weekly issue has a photoshoot with last year’s Masterchef Australia winner Julie Goodwin with Marion Grasby, and Claire Winton-Burn. I presume the reason Courtney is not in the shoot, was that at the time of the shoot, they did not know who was going to re-enter the show.
Anyway there are some lovely photos of all three of them.
Some of the highlights from the interview are:
- Julie Goodwin will have her own cooking show on Channel Nine, which will screen at 5.30pm on a Saturday night. It will feature ”simple food cooked well at home with readily available ingredients”.
- Julie’s marriage was never in strife, those stories were just scuttlebutt.
- Owning her own restaurant is on the back burner until 2012. Julie wants to learn how to run a restaurant properly first.
- Julie’s cookbook Our Family Table has sold more then 110,000 copies.
Also it must be tough and tiring to be on the show, as Claire and Marion did the photoshoot after a day of filming.
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56 comments
Poh going to ABC was not a surprise as she did not win MC1.
But Julie making a show for Ch9 is a huge slap in the face. Surely, the winner of Mc1 had contractual obligations and Ch10 had right of first refusal, non-compete clauses, etc. To let Julie go to Ch9 means they didn’t want her. I knew there was a problem when Julie started appearing on Ch9′s Today show.
Surprised Ch9 wants sloppy seconds. But I guess Julie comes a helluva lot cheaper than a Curtis Stone-type celebrity chef or a competing reality show. Then again, 5:30 Saturday kinda sounds like a death sentence.
Wonder where the winner and runner-up of MC2 will be this time next year?
As for having Marion and Claire appearing in WW, why the heck wouldn’t they wait until there is a winner. WW is owned by ACP and affiliated with Ch9. I’m surprised Ch10 has let them get their hooks in. Then again, I suppose any publicity is good publicity.
CG,
Of course Ch 10 are going to let Marion and Claire appear in WW. What sort of business would disallow their product being shown in a positive light for free ?????
As for Julie, its hardly a slap in the face. She was never going to do well marketing wise and she has a limited shelf life as far as the mass media is concerned. Makes a mockery of those that think Season 1 was rigged for her to win. Quite frankly, ridiculous.
Notable, that they have held on to Justine as she has definite appeal.
To be honest, once the show has finished I doubt if Ch 10 or Fremantle really care what the contestants do afterwards. All the money is made from commercials and the selling of the franchise rights overseas. If none of the contestants appeared on Ch 10 afterwards, I doubt they would be losing much sleep over it.
Oh marketing guru, Paul…what is guarantee that WW or any other meida outlet is going to treat the MC contestants in a “positive light”. Ah, maybe there is a contractual arrangment on the type of publicity? Ya think! The revealations about Claire’s messy office and lovelife are not exactly positive esp given MC tries to appeal to families and juniors.
As for Ch10 not caring what someone does after MC. What a joke! Of course they do. If the person has appeal and money-making potential they will want to hang on to them? On the other hand, if a contestant goes out and commits a crime or acts like a jerk/slut, etc., they damage the brand.
Given even the judges are able to negotiate with other networks for television and commerical deals, it sounds like the season 1 contracts were not well-thought-out.
I maintain my view that Julie was chosen by Ch10 to win season 1 because they thought they could transform her into the new Donna Hay. She couldn’t be. The project failed so they cut her loose. This year they are looking for a male to appeal to a younger demographic. But it will be interesting to see what lessons they have learned from season 1 and the Julie experiment.
Is there anything you are not a self-proclaimed on expert on, Paul?
There’s no guarantee, of course, but the mumsier side of Masterchef is a perfect match to Woman’s Weekly own brand of soft journalism and homemaking.
Both parties have lots of to gain from positive press – the WW is starting to lay down plans to absorb a slightly younger section of the female market due to their circulation plummeting quite badly, hence lots of nice smiley pictures of ladies from another major name that has quite a broad yet young audience.
ACP will give media coverage to Channel Nine brands due to them being in the same stable, but given that print media and television are basically desperate identities, it shouldn’t be in any way surprising that ACP are also covering products from other houses. Masthead sales are masthead sales, after all.
Well said, cravat.
Desperate identities? Oh dear, proofreading slip there.
Disparate or separate, pick one!
Paul, Ah my son, you spruke to soon about the genius of the TV folk. Julie was the populist winner ( plain, desperate, made plain and desperate food, like most people ) She won a show that became a juggernaut faster than Channel 10 could imagine. They were taken out of the drivers seat and just went with it. They didnt know what to do with the winner of such a show, no way were they moulding a Donna Hay – dont give them that much credit they dont know how to use the real one now. Now they’ve spent the offseason creating a different show using more than its fair share of varietal hybrids of other reality shows, 10 has a Milton – the- Masterchef on its hands. This years winner may sail around the world in the first buoyant kitchen for all the Ch10 knows, in short they have not a clue about how to market their progeny as they havent dreamt that bit up yet. Post market rationalisation of anything they do that appears to have worked is rife.
Well said, spend a penny! A broad and amateurish look at demographics last year resulted in Julie G. being appointed the winner. I think they did have visions of a Donna Hay but agree, they can’t even figure out how to use the real thing to maximum effect this year. Many in the industry who have encountered the producers and stars of MC have described them as “too cool for school”. I think this is why we are seeing such a mess of formats and styles this year. They had a profile of their winner in mind but mid-season feedback (giving filming-t0-broadcast timing differences) may have thrown them for a loop. Who knows what we are going to end up with this year. But I bet on thing they have focused on is contracts and like Survivor and other successsful, long-running shows, they will be ensuring their progeny are under their control and maximising returns to the franchise.
I bet Women’s Weekly are wishing they waited for courtney to return now, before they did their shoot. They probably jumped in quickly tho, in case claire got out and all they had was Marion and Julie. Where did all the women go this season??
CG,
You really have no idea at all.
spend a penny,
Nobody in their right mind could possibly consider that Julie was more marketable than Justine or Poh in any demographic you care to name. Its frankly ridiculous.
This whole Masterchef 2009 ‘rigged theory’ was initially predicated on book sales. As has been conclusively proven (profits from book sales would be lucky to top 500K), this is now a furphy and yet people still cling to this belief so make up other convuluted theories which make no sense at all. God knows why?
And now I’m being asked to believe that because Julie wasn’t a ‘success’ they’re busily tipping the formula upside down.
Masterchef is the most successful local television show in a decade. You would need to be semi retarded to go mucking up something that is already working so well. And for what purpose ? So the winner is more marketable !!!!!
Nobody cares – the show is already a huge success. Who wins will have no impact on the show next year, or the year after or the year after that
Let it go……
Those who have “no idea” are those who think (in face of the onslaught of evidence to the contrary) that (i) this show is about finding the best amateur cook in Australia (or even “best cook on the night”); (ii) that the show is not highly-produced and yes, “rigged”; and (iii) that Julie Goodwin was the best amateur cook in Australia (or even best contestant of the group or “on the night”) in MC1.
Lets look at the facts. The final 10 includes:
- 7 guys and 3 women
- 9 of the 10 are under 35 years old, and 5 are under 30.
- none of the top 10 have kids (although I read Jimmy’s wife has a naan in the oven)
- all of the top 10 are from capital cities (no one is from a regional city or country town)
In light of these facts, how could anyone believe that MC is not managing the demographics for this years winner and that it will contrast last year’s winner if not in sex, then in age bracket (Julie is 38 going on 60, married with 3 teenage kids and lives on the Central Coast).
Good Lordy, wake up and smell the coffee essence!
CG
your absolutely 100% right!!
Paul
working overtime for Ch10 again???
CG…you semi retarded one with no idea you! Thats probably hy I agree with everything you say
http://www.perthnow.com.au/entertainment/perth-confidential/knives-are-out-for-nastychef/story-e6frg30l-1225887296517
CG,
Hilarious.
You may as well have quoted that 5 of the 7 men remaining prefer boxer shorts than traditional undies for all the relevance your other ‘figures’ have.
Airwalk – gosh I hope that article does not signal who is in or out. I would have thought Alvin would have been mentioned as smiley one, as would Courtney…..
Just reading above and putting my two cents worth into this debate.
I think they do need a popular and credible winner for the “credibility” of the show. This will keep people watching long term. The decline of Australian Idol started when Natalie Gauci won.
Also I think they are interested in what money these contestant’s make after the show, as they allegedly tie them up with contracts wanting to take 50% (unsure of how accurate that figure is but source was good) of the their earnings that are related to being on the show.
My understanding this can also impact on businesses they may have already had prior to the show. I think the savvier ones try to negotiate.
Personally I would like to see these clauses tested in court to see how watertight they are.
Paul one of the reasons I think Marion will win is that most viewers will be satisfied she is the winner. Something that did not happen last year.
However at this stage I would be happy to see Jono, Marion, Adam or Peter win. Though my opinion will change about ten times over the next three weeks.
Cmon Paul FESS UP!
Paul
Once and for all. The rigging had nothing to do with pretty girl or the others you mention.
IT WAS TO STOP CHRIS WINNING Period
Go to any other blog you like and you will see the same opinion.
In fact that’s how youse unfortunates got stuck with me here….After one episode way back when Chris had obviously cooked the best dishand not won, i got the shits and googled up “masterchef rigged” and BINGO… first blog up was this one and there were plenty of others
I agree Sour. MC1 was rigged so ChrisB. wouldn’t win – you’re right, this was the first decision that was made. And then the choice was one between Julie and Poh, Justine and Julia. And I still maintain they went with Julie because of her broader demographic appeal.
I suppose the interesting question is this: is there anyone in the top 10 of MC2 that producers would NOT want to win? Is the Telegraph article today about the “nasty” contestants relevant or are all of them passable compared to snout-to-tail and womaniser ChrisB? Have they cultivated the top 10 down to a group where they could handle pretty much any of the contestants winning?
RR: Would be really interesting if you have some contacts to find out if any market research is done on the contestants prior to the final weeks? If there is, I’m sure it is either confidential or conducted in such a way (ie values research) so that individual contestants cannot be identifeid. If they are testing potential winners and this was exposed it would blow the top off the franchise.
Agree wholeheartedly but here’s a link to lighten the conversation
http://aww.ninemsn.com.au/news/inthemag/1077345/who-will-be-the-next-julie
RR,
I have to respectfully disagree. Sorry.
The amount of money a winning contestant makes post Masterchef is an absolute pin drop compared to the whole franchise. They are not going to rig a competition and potentially put the whole franchise at risk for the sake of increasing 1% of their revenue by 50%. Its always incredible that the conspiracy theorists think the producers are so smart and cunning yet they would have them make a ridiculously stupid business decision like that.
I don’t think the Oz Idol comparison is apt. People simply tired of the show and the fact is we are a small country with a limited amount of unknown good singers. They just ran out of decent product in the end.
CG,
How can you possibly continue to maintain that Julie had broader demographic appeal than Justine (or Poh for that matter) ?
I’m sorry – that is just nonsense.
Love it. Paul “respectfully disagrees” with RR but calls me “semi-retarded” (which by the way is not only politically incorrect but disgustingly insensitive, offensive and discriminatory and should not be used in this day and age no matter what you think of another person). Smarten up, Paul.
Now back to your naive argument that you simply won’t give up.
The show is rigged, deal with it.
Women with the same demographic profile of Julie buy 5x+ more groceries, Handee Wipes and Sunbeam appliances than a Poh/Justine/Julia does. Julie had a “schtick”: mum of three, family cooking, blah, blah, blah. Poh also had a “schtick” but it didn’t have the same mass market appeal. Poh’s show on ABC is doing well but she is not selling anything (ABC doesn’t even have ad breaks). Julie was an obvious andvery safe choice for the first season of MC.
This season MC is clearly going for a different demographic profile to extend the MC brand/advertising pull/revenues/syndication as evidenced by the contestant pool and now the top 10. The winner will be young, urban, and childless. This is a natural progression and expansion of MC’s demographic reach after establishing the show and the brand (and the sponsors) so successfully in season one.
May I suggest we suspend this debate until we have an MC2 winner and then come back and revisit the facts?
CG,
I did not call you semi retarded. You really have a lot of difficulty with comprehension. Go back and read what I wrote again.
However your theories are for the most part ridiculous and make no sense at all.
Has it even entered your brain space that the reason contestants are for the most part young and “childless” is because MC takes up a lot of time on their behalf. I would not want to be away from my kids ( with sporadic) visits for up to 6 months.
And older people simply don’t apply for reality shows. They are generally too set in their ways.
Stop jumping to stupid conclusions & think about some issues a bit more clearly please.
CG,
if you hate Masterchef as much as it seems, then why do you watch it?
Seems slightly masochistic to me.
I guess if I sat myself through sex and the city (a show I hate) reruns day after day I’d start getting bitter on life after a while. Probably explains a few of your posts.
CG…Yes MC is such an income generator, the producion company knows whats its doing…its all about marketing(since I am not as all knowing as others I will not insult peoples intelligence by writing down ‘my opinion’ hilst telling peple how stupid they are..but I think you hit it on the head)(btw I do have a marketing degree)…why do some people who post here think thet are superior to others? OK only referring to one person.
Shame MC are jumping the shark so much and turning the audience off however
here’s some reading for us all…http://www.perthnow.com.au/entertainment/the-winner-of-masterchef-no-one-we-like/story-e6frg30c-1225887437137
Paul
I feel left out. You have not answered my little piece of crap.
Likewise I utterly detest the sex in the city show but I fail to see wot it has to do with CGs posts
certainly Julie had a greater demographic than Chris. At the risk of sounding sexist OMG I would venture there were/are far more women watching MC than men. I thus predict Marion as this years winner, (but dont buy her cook book to find out how to bake cake)
Finally,
Cmon fess up its not really THAT BAD working for ch 10
Love your suggestion to google Masterchef rigged Sour-lots of interesting reads but if Paul went permanently to another blog we wouldn’t get the odds each week (odds-wtf?)
MC Masochist,
The audience isn’t being turned off. It rates better than last year.
And I seriously doubt your marketing degree seeing as you don’t understand the terminology of ‘jumping the shark.’
Sour,
Sorry mate. No I don’t work for Ch Ten in any capacity.
Airwalk, Are you and CG related ?
Now there’s a conspiracy theory !!!!!!!!!
Damn it, I spent all those years at uni for nothing…happy to scan and send you a copy of my degree but hey you know everything right? God help your poor children, think they would love it if you went away into a reality program (or anything else for that matter). You must be a really pain to live with.
Why? Is it so unbelievable that 2 people would disagree with you? And no we are not related. I think you are the ones obsessed with conspiracy theories. Now I will go back to not reading your crap.
Hmmm – remarkable similarity between mr masochist’s posts and CG. Uncanny…..
Nice of you to bring my children into it. Very classy.
Paul
Ok I can dig it, but why continually defend this sad sack of a show?
Because I like it, sour.
And I hate seeing it continually denigrated with completely made up, implausable, horse manure theories.
By all means have a crack at what you see (you do this and so do most others) but to make up lies to justify this bitterness towards a show is pretty sad really.
Maybe you shouldn’t call people liars Paul then I won’t start feeling sorry for your children. Whats up with you thinking CG and others are the same? I think CG doesn’t need to have split identies on this forum to talk to you? You seem to hve a sad existance…only coming on here to try to piss people off.
OK couple of things. Varied debate is the thing that makes this blog interesting, however can people please remember to debate the issue and no personal attacks on people please.
Just to add my two cents worth in a nice way. This is why I think Julia won, and I do think it was manipulated. I think SK is right Chris B was never going to be allowed to win, for all the obvious reasons as well as him tussling over the contract (my source a former contestant). I also think he didn’t help himself on that last challenge where he did three meaty dishes and did not show any diversity.
Reality TV is all about transformation and transforming your life.
How many people sit at home with the mortgage, the credit card debt, the boring job, the two or three bratty kids, overweight and wondered how they allowed their lives to slide into mediocrity?
Suddenly as they are watching TV and there is this person that they can identify with in some way who has managed to change her life, and open it up to all sorts of opportunities. Now some of it was luck at the time of applying for the show they had no idea it was going to be that huge. Unlike the poor lot from My Kitchen Rules.
But people identify and feel happy that she has been able to achieve this, and in their mind it means just maybe it might happen to them somehow.
Paul I understand what you are saying in terms of figures post masterchef the $$$ are small to what they are currently making (something they couldn’t have guessed before the start of last season). In a sense because of the success they should be more generous with the post -show contracts.
So Mr Masochist/CG,
You are familiar with the concept of IP addresses aren’t you. Actually on second thoughts you probably wouldn’t be.
Not the first time you’ve had to resort to another user name is it though….
RR…it didn’t work, he is still being rude to people(nothing new there-likes to demean everyone and insult our intelligence)..maybe you can educate Paul that he is once again wrong…this time in regards to CG being the same as anyone else posting on this thread. That is by checking these all too mysterious IP addresses-that no one else would be aware of as he of superior intelligence only knows. And I am not a Mr-not last time I checked anyway.
And agree with most of what you say RR
…oh and children were only brought into it as you referred to them above. I have not been rude or called anyone names at any time and sorry if I got personal RR. Just don’t like being called a liar.
RR: Please confirm for the benefit of all that MC Masochist, Airwalk and me (CG) do NOT have the same IP addresses and are NOT the same poster.
Paul, RR’s data will prove that we are three independent posters. What a sad and desperate attempt to try to discredit those who disagree with you.
I know for a fact I am not CG
If so we have been carrying on this pretence for a while-oops I mean I not we-as we had a convo re: John Lennon a while back.C’mon CG lets ignore Paul now, I have for a while but this thread riled me up.
btw RR have you atched Supersizers yet? I watched them all on youtube last year and found them quite entertaining.
Hi all,
Sorry, I was ina real s**tty mood yesterday and maybe went little bit half cocked.
If people say who they say they are then I will take that at face value.
My aopologies and my apologies also for drailing thread.
Regards
For everyones benefit: 2 definitions of drailing:
1.E-mailing when drunk — i.e., drunk e-mailing
2.Drail: a weighted hook used in trolling
troll: One who posts a deliberately provocative message to a newsgroup or message board with the intention of causing maximum disruption and argument.
Paul
What’s the diff between lies and misguided? (bit like our politicians on both sides)
Glad you like the show. I get a weird sense of joy by criticising it for its inconsitencies, spin and sometimes blatant B/S. (gives me a delusioned sense of contributing to the betterment of mankind. OMG pass the Handeewipe) As to the rigged theory, there is just so much logical evidence all stated b4, however I grant you that the “cookbook ” side of things is crap.
AW : alternative definitions of “drailing” – too funny! does that make it a double entendre? must give the troll credit for cunning use of language. is he that “droll” or was it a typo attributable to his drunken state?
CG I know-I thought, ‘oh he knows a word that I don’t’ which of course didn’t surprise me as we are all full of lies and no knowledge(although funnily enough the reason I visit his blog is very much the same as SKs above)(and apparently god help us if we ‘think’ we have gained a degree as that will be disproved by the original application of the definition of ‘jumping the shark’-maybe the expectation is Matt should be wearing a leather jacket and on water skis when dropping the plate, giving draws in challenges, admitting replating,pretasting etc etc..read some other forums and a lot of viewers come out ith the same lies as written here)(and I am almost certain Sex in the City-is is in or and as I too am not a viewer of that prog-fans write critiques and critisms of that prog/films yet continue to watch it)
Anyway I googled drailing and found indeed I had not heard of this word and it was used in such perfect context the troll could have not meant derailing, one of the few words one of the ‘people’(me) can actually comphrehend…oops that all reads like I have hit the bottle:but it makes sense to me and you CG(as we are one and the same…joke)
CG & Airwalk,
You know, I was prepared to give you two a walk but since you’ve continued on – then all bets are off.
Ok Paul, CG and Airwalk should I block MC Masochist 1, I will take a majority vote on this one.
Raver
Dont you dare play current Gummint internett censor.
Awright folks lighten up, I’m the only sour old B round here!
Glad others dislike sex and the shitty
I agree with SK-no censor…but if you must, I vote for Paul. His last unedited post on the thread read as a threat to CG and AW…whats next a Hate CG and AW page from Paul?
Or after reading the latest thread on Claire WB and Pauls badgering,I will vote for myself to be censored. btw seems quite calculating if Paul edited that long post in this thread prior to posting it,I received it because I am subscibrd to this thread as I am sure CG And SK are,and to have then removed the majority of what he wrote Seems a bit odd
Airwalk – a person has a 5 minutes to edit there comment. And that should be respected. If you think it was a threat email me directly and I will deal with it.
As I have said previously to ALL people who comment on this blog attack debate on the blog post not the person.
I have actually been contacted by a person (not a regular commenter) who has said they are uncomfortable about posting on the blog with a different view because they fear being flamed.
One of the great things about this blog is the points of view of its readers. I don’t agree with everything Paul writes, nor do I agree with everything CG writes. Sometimes I do agree with what they write. But both make interesting points, as do you, that at times makes me think about my own views on the subject being discussed.
Sourkraut – I have had to censor my blog before under threat of legal action, but you will be pleased to know I did not shut it down unlike some forums at a certain pay TV channel who crumpled like a Zumbo macaron on a styrofoam tower…..
Since their return from england the show and amateur cooks have gone down hill ,they have cooked very average meals most of them have been a mess and this includes “everybody just loves me” marion . who ever wins this years title it will be the division 2 title. plus some of the celeb chefs what science projects have they been cooking if only they could cook up a cure for cancer. for the celeb challenge why can’t the amateur and the chef cook a meal from a secret recipe handed to them by the judges i feel the celeb chef has a huge advantage as they have cooked their meals hundreds of times where as if they both followed a secret recipe we would see a even playing field both making mistakes and the judges not knowing at all who cook what . does anyone notice george and matt have each a earpiece , do they need to be told by the director what to say and somehow pull a pip, shell or bone out of nowhere ?
i enjoy watching mc but after chris got toss over a raw leg of lamb from julie i knew who where running this show the $$$$$$$$$$ sign but i keep watching just hoping that they might ditch a favourite and make it more interesting . tata kingfisher
Really?! MasterCrap is still on?! It is very popular?! So was Bad Boofhead… I mean Big Brother! Boring!
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