The Block 2010 Will Become The Block 2011
In a bold move by Channel Nine they have renewed The Block after one episode of the new series. It rated over 1.1 million but did come third in its timeslot behind Border Security and Glee.
Peter Wiltshire, Nine’s Director of Sales & Marketing said, “Our clients were overwhelmingly supportive of THE BLOCK this year. Their commitment and support helped us to deliver a very entertaining TV show. The immediate decision to renew for next year gives us the luxury of time to work closely with this year’s clients for the next series. When THE BLOCK 2010was announced we were inundated with interest from our client base, so we are excited to have another series to take to market. It is yet another case of Nine’s local, advertiser-friendly content delivering for both viewers and advertisers alike.”
Maybe next year they should film the show in Melbourne or another city to mix it up a bit.