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The Block 2010 Will Become The Block 2011

In a bold move by Channel Nine they have renewed The Block after one episode of the new series. It rated over 1.1 million but did come third in its timeslot behind Border Security and Glee.

Peter Wiltshire, Nine’s Director of Sales & Marketing said, “Our clients were overwhelmingly supportive of THE BLOCK this year. Their commitment and support helped us to deliver a very entertaining TV show. The immediate decision to renew for next year gives us the luxury of time to work closely with this year’s clients for the next series. When THE BLOCK 2010was announced we were inundated with interest from our client base, so we are excited to have another series to take to market. It is yet another case of Nine’s local, advertiser-friendly content delivering for both viewers and advertisers alike.”

Maybe next year they should film the show in Melbourne or another city to mix it up a bit.

9 comments

1 seepi { 09.23.10 at 10:31 pm }

I liked the show, but it is interesting that they openly admit it is all about building relationships with their advertisers – I mean could they have squeezed any more products into the show?

2 Wurstsemmel { 09.24.10 at 10:09 am }

Early days but I don’t think it had the excitement of previous series. I don’t remember windows and doors being done previously either. The places don’t look anywhere near as bad and some of the mess looked pretty staged. A bit of a disappointment but I’ll hang in and see how it goes.

3 seepi { 09.24.10 at 11:26 am }

Yep – it definitely felt less real than previous series. the new bi-folds, along with the staged concrete dust in the bath etc just screamed ‘game show’ instead of real couples doing it tough renovating real places.

I think it will improve though – from now they actually have to start renovating in a hurry. I just hope there isn’t too much product interference – eg – everyone has to choose similar funiture and fixtures etc.

4 Injera { 09.27.10 at 11:56 am }

I was also surprised that they put the (brand-name specific) doors and windows in, but perhaps that was an issue with keeping the block with a consistent exterior.

As others have noted, I found the constant product placement detracted from the show. At this stage I have it on series link, but will definitely review that if it doesn’t pick up.

5 nittywitty { 05.27.11 at 8:48 pm }

Yep and it looks like Melbourne it is. 37–43 Cameron Street, Richmond. 4 houses all quite different in size, style and land size. Purchased in November last year for $3.6 million. Judging by ‘street view’ they’ll need heaps of structual work. It’ll be interesting to see how many improvements have been done by channel 9 in preparation for the 4 couples by comparing how they look in the first epidode to the google photos taken a few years ago . Shall be more interesting with houses instead of apartments.

6 nittywitty { 07.07.11 at 9:53 am }

WOW ! Have just seen a photo of what is rumoured that could be ‘The Block 2012’ . If so, they are going to be fabulous. The best and ”fairest” looking. Definitely not a job for amateurs or small budgets. Anyway still enjoying this year’s series. Don’t know though if people will part with mega bucks for second-hand (not antique or classic 20th century) furniture and decor.

7 ashhhshhdnakki { 08.17.11 at 4:51 pm }

who directed the bock 2011? need to no asap plllsss

8 Reality Raver { 08.17.11 at 9:41 pm }

Julian Cress

9 nittywitty { 08.24.11 at 9:38 am }

Just heard that R & T ‘s house actually sold at a private auction last night with 4 bidders. Is that true? Didn’t think it would go to another auction