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Channel Seven Shelves Sweaty Betty Reality Show

Roxy Jacenko must be unhappy today with news that Channel Seven have shelved the reality show based on her PR firm Sweaty Betty. The working title was The Sweat Box.

Filming had been done, but maybe it wasn’t going to be riveting enough to engage a Free-To-Air audience.

Anyhow we still have The Park to look forward to, the show that will be based in ACP’s magazine headquarters.

Also there is new that a new series will commence on MTV on November 8. Called Fremantle Blue it is an unscripted drama, ie a reality show about some teenagers on the Northern Beaches of Sydney. Could this be the Australia version of Laguna Beach, and The Hills? Hopefully we will get our own Heidi Montag, as the original getting very tarnished.

8 comments

1 sourkraut { 10.25.10 at 1:25 pm }

Sweaty Betty? you gotta be kidding! What are we, the 53rd (or wotever) State?

2 Park Street - mUmBRELLA { 11.08.10 at 10:53 am }

[…] Park Street is not the only fly on the wall media documentary to have been contemplated recently. Earlier this year Seven looked at show following the staff of Sweaty Betty PR, although it was later reported to have ditched the idea. […]

3 The whole of Sydney { 12.26.10 at 1:02 pm }

Thank God C7 woke up to themselves and decided to ditch the idea of running a show about Roxy Jacenko. The eastern suburbs provide enough vapid skanks for Sydney to deal with, let alone having the queen of idiots funking up the TV screen each week. Good move 7, you don’t want that albatross around your neck. If you are going to bother with a reality show, at least make sure the cast are a) interesting; b) attractive; c) known to people living west of William Street; and d) not self-indulgent pigs who are far less attractive than they think they are. We are sick of seeing/hearing about the latest Gen Y muppet who thinks their ‘fabulous’ lives are something that the rest of the world needs to know about. Jacenko is another of these morons, but uses Daddy’s money to fund her obnoxious thrust into Sydney’s consciousness. Good riddance to the idea of her infecting my TV screen.

4 Reality Raver { 12.26.10 at 7:17 pm }

The Whole of Sydney – I think you make some very valid points. Unfortunately for Roxy she is not going to be the next Kim Kardashian.

5 a { 01.07.11 at 8:30 am }

Are your careers unsuccessful? All your negative comments from all above make you all sound jealous of Roxy Jacenko. If you can’t say something nice don’t say anything at all!

6 Anonymous { 01.31.11 at 1:54 pm }

Loving comment #3 – you are awesome and have expressed what everyone on the east side has been thinking for a long time.

as for comment #5 – Is that you Roxy or one of you Mignons trying to salvage you image?

7 Anonymous { 01.31.11 at 3:28 pm }

Obviously Channel Seven are clever enough not to commit ratings suicide by blatently promoting a dirty Sweat Stain on Sydney’s PR underwear. So many clients of PR firms around the place may get the wrong idea about the industry with the bad smell Jacenko leaves in PR’s pants. Copious amounts of PR hand-jobbing would be needed to fix the blunder if it did go ahead (the same blunder her plastic surgeon made on her chest) . Something Roxy obviously hadn’t considered, instead only choosing to care about one thing, getting her and her fake tits on television.

8 Charlotte Olympia Flats { 04.03.14 at 1:39 pm }

Thanks for sharing your thoughts. I really appreciate your efforts and I am waiting
for your next post thanks once again.