Celebrity Chefs The New Rock Stars!
A Monash academic has said celebrity chefs are the new rock starts or moving into the territory where they once were. Really I would have thought that was so 2009.
The Courier Mail reports Monash University academic Angela Higgens says “People can relate to celebrity chefs,”
The article reports:
“Singers and actors have a huge talent but they don’t say ‘you can do this at home’.
“It’s about accessibility and achievability. Chefs are instructors not performers.”
MasterChef Australia has fuelled the rise of celebrity chefs such as Matt Preston and Gary Mehigan, joining established international stars such as Gordon Ramsay, Jamie Oliver and Nigella Lawson.
Ms Higgens says the “rise and rise” of the celebrity chef started with the breakdown of traditional family life.
“We used to cook with our mothers,” she says. “These days, with both parents often in the workforce and smaller family units, we are turning to celebrity chefs for reference.”
I am not sure I agree with everything she is saying. However one thing I do know is if my daughter when she is a teenager has a poster of Matt Preston on her wall I will be very disturbed.