Adam Liaw’s Cookbook Is Out
In perfect timing for the start of the new series of Masterchef Australia, last year’s winner of the show, Adam Liaw’s cookbook has been launched.
As he pitched it in the show it is called Two Asian Kitchens, the book is easy Asian recipes to be cooked at home. It is published by Random House with a recommended retail price of $49.95, however it has been spotted in Big W for $29.95.
Season one winner Julie Goodwin had one of the highest selling cookbooks of 2010, and Random House will be hoping for a similar result with this one.
This year on Masterchef they should have a challenge where the contestant’s have to pick a recipe out of either Julie Goodwin’s or Adam’s book and cook it. Now that would be interesting to see which recipes would win. Also would be a wonderful piece of cross promotion.
The Australian food critic John Lethlean reviewed the book and gave it the thumbs up. Ironically John distances himself from the Masterchef Australia juggernaut, but he did appear to be quite happy to appear on the reality TV show Conviction Kitchen. Seriously don’t these restaurant critics realise that to improve their wage negotiations these days they have to show they HAVE been on a reality TV show. I think the only one holding the line is Terry Durack. But then we are yet to see the latest Masterchef season…..
Has anyone bought the book yet? What is it like?
Also here he talks about the book.