Julia Gillard To Appear On Junior Masterchef As A Guest Judge
How acceptable has reality TV become when the Prime Minister of Australia, Julia Gillard is lining up to to be a guest judge on Junior Masterchef?
The Courier Mail reports Julia Gillard was on the set yesterday filming her appearance as guest judge on the show. She was a definite hit with the awestruck kids.
It has been a difficult week for the Prime Minister with leadership speculation, and the question has to be asked what will the producers of Masterchef do if is no longer PM at the time the episodes screens?
As a former political advisor I can see the pros and cons of her appearing on the show, something I will write about over the next day after I have fully thought about it. However at a time where the media is saying she lacks authority will her going on the show help her regain it? However it also gives her an opportunity to connect with 1.5 million viewers on a different level. To see the “real” Julia.
In the past male prime ministers have used sport to ingratiate themselves with the populist, so why not use reality TV which is nearly as popular to bond with potential voters.
@michaelbyrnes also pointed out Bob Hawke appeared on A Country Practice and The Comedy Company. In fact I rang my A Country Practice guru (yes I have one) who said the episode had been on recently and Hawke made Wandin Valley a Nuclear Free Zone!
Pity Project Runway Australia wasn’t around when Paul Keating was PM the challenge could have been to make him a suit. Not sure Keating would have gone on a reality show, but hell he would rock it on Celebrity Apprentice.
Julia Gillard is not the first politician on the Masterchef franchise as Queensland Premier Anna Bligh appeared on Celebrity Masterchef. Anna Bligh a natural media performer came across quite well on the show. Her aim for going on the program was to promote Queensland produce.
What message will Julia Gillard try and get across?
Interestingly from the Reality TV Insights Survey and the findings from the effectiveness of product placement, my research partner Julie Houston from Nitty Gritty, suggested non-profit organisations and Governments should consider using this medium to get their message across and it appears we will continue to see more and more of this branding occur.
What do you think of Julia Gillard going on Junior Masterchef? What do you think the challenge should be? What other politicians would be suited to other reality TV shows. Personally I would like to see Tony Abott on Wipeout. Or the ten politicians from each side of politics with a couple of Greens thrown in on a tropical island for a show called Political Survivor.