Have Shine Australia and Ten Hit The Panic Button With Masterchef?
The Sunday Telegraph reports the producer’s of Masterchef Australia, Shine, will be meeting with Ten executives this week to discuss changes to the format for 2012.
Obviously the falling ratings in the adult and junior version is setting off alarm bells and changes to the format will most likely occur.
The article states:
MASTERCHEF producers will meet with Channel 10 this week to discuss urgent changes to the show’s format following waning audiences numbers and a woeful performance by the latest season of Junior MasterChef.
While Ten wants to continue to milk the culinary cash cow with another extended run in 2012, it is understood Shine Australia — which recently took over production of the show from Fremantle Media Australia — is worried the series has become overexposed and reached saturation point with audiences.
It is understood the series’ relentless on-air roster (which saw 85 episodes beamed into homes last season) has become the key point of contention among the show’s producers.
MasterChef executive producer Margaret Bashfield confirmed Shine would this week meet with Ten to discuss the show’s direction.
Asked whether the show had a future beyond next year, Bashfield said: “I think it does, but I think it won’t necessarily be in the same format that it is now. We have put together all our ideas of what we think the series should be . . . I can’t tell you at the moment if it will be different in that regard.”
However TEN will be sticking with the amount of time it is on our screens. Probably because it will be hard to fill it in with anything else.
But Ten’s head of programming David Mott ruled out any format changes, stating “current plans” would see the next series stick to 85 episodes, across six nights a week, during the next year.
“This brand can be around for years and years and we have no concerns about that.” Mott said.