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Celebrity Apprentice – And The Winner Is….

The announcement of Julia Morris as the winner of Celebrity Apprentice finale was not the highlight of the episode as there were so many more entertaining moments. Before discussing them props must be given to Channel NINE and Fremantle for producing a highly entertaining show. It is a sure thing that a second series will be made.

As usual Deni Hines was all about Deni and she was highly inappropriate at the launch when she grabbed the microphone and proceeded to tell Mr Bouris how she had sung and written the jingle. Clearly she was worried about her post show income as she continued her pitch at him later, as well as giving him a come hither look as she walked away. He did not look interested in either offers.

However Deni did have a point about  Jesinta’s speech at the launch it was a little Miss Universe, whereas Shane Crawford grabbed everyone in an instant when he was talking about his mother. However that was about the only time this episode we got to hear Shane speak.

There is so much going on in the episode the less verbal contestants got little screen time. Shane Crawford is one of them. Another was Polly in he last two episodes she was in, we barely saw her. However special mention must go to Didier Cohen who has been a highlight in his to camera pieces as a commentator on the challenges and the contestants. He is normally pretty accurate with his take on people.

At the other launch “sincere” Jason was wheeled out. He has an interesting view of himself, as he sees himself as so sincere, but his opening gambit at the launch came across as the exact opposite. It was to sugar-coated. What was that crap about couldn’t wait until the end of the pitch so they could ask “where can I sign up?” The question I would like answered was did Jason sign up with Yellow Brick Road? I doubt it.

Julia did not make any of those claims but she at least connected with the audience.

Then it was off to the boardroom where we would get our last masterclass from Jason Coleman on how to suck up. He must have been green with envy when Jesinta burst into tears and sobbed about how important it is to have a goal.

Her goal in the board room  was to smackdown Deni, or so it seem. Jesinta did a great job of calling out Deni on her behaviour, and in the ensuing debate she won it hands down.

And Deni like all bullies when stood up to backed down and started being sychophantic to her, in fact she made it sound like if Jacinta won it was down to her being difficult with her.

Deni when confronted about her behaviour by Mark Bouris said she had been doing it to make good TV everyone just shook their head in disbelief.

In the end Mark Bouris didn’t like either of the teams marketing material for Julia and Jason it was because it didn’t tell the consumer what the company actually did, and for Jesinta and Shane it the issue of no phone number on it.

Missing out the phone number was the great crime therefore Jesinta and Shane were fired.

Julia Morris was announced the winner, but ever the nice person she said she wanted the cheque split 50/50 with Jason Coleman, which meant he finally made some money for his charity.



1 suziwong66 { 11.22.11 at 12:14 am }

the highlight of the ep, for me, was Jesinta standing up to Deni; it was a work of art. What a nasty,egotistic, emotionally immature piece of work Deni Hines is; a thoroughly distasteful person.

2 Smee { 11.22.11 at 12:17 am }

Very good rundown. 100% turnaround by Deni when faced with the truth. Scheming rat.
Didier was gorgeous. He added so much to the show. I thought Jecinta had it until the lack of phone number. Pleased that Julia won it though. Would still be up chucking if Jason did.

3 Chunks { 11.22.11 at 12:48 am }

Too busy watching Johnny Ruffo putting the finishing touches on his X-factor trophy to watch much of Apprentice but did catch Deni being a complete a-hole with Jecinta. How the hell did a decent human being like Marcia Hines manage to end up with such a nasty, delusional brat?

4 JStar { 11.22.11 at 12:52 am }

Hey Chunks. After hearing Deni “sing” that jingle she “wrote” and generally act like a belligerent brat during that challenge, it is clear that talent and class skips a generation.

5 Georgie { 11.22.11 at 7:02 am }

When Jesinta couldn’t get the guests attention to start the launch she whistled. When Dodge couldn’t get the guests attention to start the launch I thought he was going to yell at them – “look at, look at me everyone – what do you do when I’m talking – shhh – look at me”. That’s how he managed the kids when they got rowdy.

When he didn’t take out the title I thought – ‘there is a God after all’.

6 Picnic { 11.22.11 at 7:19 am }

If Polly has a marketing degree and MM is a good “marketer” how did they fail marketing 101 and not mention what YBR sell? Polly didn’t seem to contribute anything to the team or to the challenge

Dodge Coleman is someone with zero insight!

So happy Julia won! Love her and as Didier said, she had won in heaps of challenges, a very worthy winner. One of the things i liked about this show was that 2 women were clearly the best performers

Great show Channel 9 – didn’t overdo the repeating and the talking to the camera – i think the production team are fans of RR

7 littlepetal { 11.22.11 at 7:20 am }

Deni mentioned earlier that she never do jingle and now just because she did one she thinks she is the best. She went on and on trying to sell herself as the best jingle creator!!! How embarrassing.

8 Picnic { 11.22.11 at 7:20 am }

If Polly has a marketing degree and MM is a good “marketer” how did they fail marketing 101 and not mention what YBR sell? Polly didn’t seem to contribute anything to the team or to the challenge

Dodge Coleman is someone with zero insight!

So happy Julia won! Love her and as Didier said, she had won in heaps of challenges, a very worthy winner. One of the things i liked about this show was that 2 women were clearly the best performers

Great show Channel 9 – didn’t overdo the repeating and the talking to the camera – i think the production team are fans of RR and have been reading this blog

9 PollyB { 11.22.11 at 7:31 am }

The announcement of the winner was a let down in comparison to all the shenanigans that have made this show great.
Dodge is such a delusional wanker. He shushed the audience didn’t he? And mentioned 464 shows, again! I can only assume that the dance/performance/ entertainment industry is such hard work because everyone is so busy licking each other boots just to make a buck.
And what else can be said about Deni Hines? I can’t imagine she can redeem herself from this. She is pathetic.
If they don’t try to fix what ain’t broken I’ll be watching. Hopefully they can get the right mix of personalities again.

10 Leop { 11.22.11 at 8:02 am }

Congratulations to Julia and great karma splitting it 50/50 – loved that she said she couldnt live without music in her life. Loved the red shoe being thrown out of the car in the end shot – another Julia moment was Focus Focus Mr Boris, Focus (when they were to present their 30sec ad)

11 Anonymous { 11.22.11 at 8:06 am }

Regardless of who the winner was (but happy it was Julia – even if she did share it with Jason), the big loser was Deni. She did nothing to help her “brand” or her future job prospects with anyone!

12 Calliegirl { 11.22.11 at 8:41 am }

I sat there and cheered when Julia won! Would have thrown a red shoe through the television if Jason had won! Big, big future for Jesinta. I’m so over Deni it is not funny – how can she not see how stupid she is when she dismisses her behaviour by saying she did it to jazz up the show – please do not insult us!!

13 Leop { 11.22.11 at 9:06 am }

funniest recap on

14 realityaddict { 11.22.11 at 9:09 am }

Without Deni, there would not have been enough fireworks; she did add drama and it was great to hear someone acknowledge that they are in a TV reality show and that ratings are more important than the charities. If the charities were so dear to Burris and the contestants they could just contribute from their own pockets without making a song and dance/show out of their ‘benevolence’. They really milked the ‘for charity’ angle . With so many shows under his belt, Jason could contribute a percentage from every show, for example, and YBR could contribute much if it is so wonderful that Jason could not wait to sign up and he must have as he is Mr Sincerity. But he too hammed it up for the camera and I loved that too. Need the tantrums and huge egos. Loved the way the show gently but relentlessly sent up Jason; he thought he had the crowd eating out of his hands; they were eating the yellow cupcakes and chatting.

15 seepi { 11.22.11 at 9:32 am }

Jason was pretty open about wanting his time inthe spotlight – several times he said it was important for him to go first so he didn’t fade awy in Julia’s shadow – why – if that was the best thing for the launch, sure, but not if it was just to give him more profile.

the show was well made – no endless repeating etc. I’d watch again in a heartbeat.

Cast was greqt though – can they replicate that. I suspect they expected Max to provide all the fireworks, but in reality Jason was far more interesting tv. And they probably thought Jesinta was a light weght and polly might go far – but we saw the opposite.

The winner moemnt was a bit of an anticlimax after the show. And they did bang on about charity too much.

But a great show anyway.

16 smauge { 11.22.11 at 9:40 am }

Lady Julia Morris of Gosford – you are all class girl. I was not a fan of her AT ALL before this, but she has completely turned me around.
Jesinta – She has maturity beyond her years. She might not have won the show but she won the most important prize. Smacking down Diablo Hines. And winning Didier over wasn’t a bad prize either! He’s a cutie and seems to have a really genuinely nice personality too. Hubby commented that they’d make some beautiful children!

17 Culinary Boner { 11.22.11 at 9:43 am }

464 shows, eh Jase?
Sure you’re not counting your spank-the-monkey sessions in front of the mirror to inflate this number?
Oh well. I’m sure each one of these is such a performance in its own right that they equate to a cirque du soleil routine.

18 Georgie { 11.22.11 at 10:01 am }

Leop – thanks for the link, that was a great read.

19 SED { 11.22.11 at 10:12 am }

I asked Jesinta yesterday on the Daily Telegraph whether she is looking into TV presenting and she was fairly adamant that would be a dream of hers, so expect to see her probably working on Channel V soon. Honestly, with the amount that she has accomplished in life it makes me embarrassed to know Im the same age as she is!

20 Leop { 11.22.11 at 10:19 am }

Thanks Georgie, there were crackers everywhere

21 gstar { 11.22.11 at 11:27 am }

julia rocks! so glad she won. Splitting the prize money with Jason was above and beyond! What a great sport she is.
Deni Deni deni….you were a bitch when you were pushing people out of your way at Mad Club 20 years ago and it seems you havent grown up one little bit in 2 decades….your mother must be wearing a disguise today!!! The suck up at the end and the crawling up to Mr Bouris were the most cringe worthy moments Ive EVER seen on TV!!

22 Wurstsemmel { 11.22.11 at 11:53 am }

I thought the whole show last night was a complete anticlimax after a great series. I expected Mr. B to pull Deni up on her antics at the function but no.

The Jessinta tears thing was a big turn off. Jason was still deluding himself. Shane Crawford was channelling Fatty Vautin in their ad.

The right woman won and what a class act Julia Morris was. Could take her or leave her before but, now, I’m a convert.

23 Bruiser Brody { 11.22.11 at 12:07 pm }

Kudos realityaddict for recognising this for what it is!
Deni breaking the 4th wall was classic! Of course her diatribes were for “interesting tv” – why the hell would they keep bringing back someone who obviously causes so much grief…
And what the hell was the point of this show BUT to raise “celebrity” profiles? Charities?? Gimme a break! That was such a weak argument by ANYONE who said that someone sabotaging the show (paraphrased) ‘hated charities’ – and that Jessinta was sweating blood to represent her charity – you have got to be kidding!
The whole last 4 hours of programming have been about marketing the goddam business and brand of YBR! How charitable!
The only real moment was Deni coughing up to the entire premise of this show, and Bouris struggling to keep up pretenses!

24 Georgie { 11.22.11 at 12:36 pm }

Bring on the pro wrestling. WTF are you trying to tell me, that this ‘reality’ stuff isn’t real! I may as well stop getting up in the mornings.

25 Anonymous { 11.22.11 at 12:36 pm }

I wonder how Julia’s charity feel about her moment of magnanimty?

26 Leop { 11.22.11 at 12:58 pm }

Oh, wasnt there some derogatory remark Mz Warble Reduced to Jingles said about Jestina giving her ‘diabetes’ – gobsmacked!

27 Georgie { 11.22.11 at 1:12 pm }

Leop maybe she meant ‘diatribes’.

28 Kathryn Leighman { 11.22.11 at 1:15 pm }

It was not possible for Jacinta or Shane to win. Having watched Deni’s outrageous bullying tactics and her extraordinary and unjustified belief in her own talent, worth and importance, there is no way I, and I assume many others, could have walked into YBR with her in their commercial. Deni through her behaviour portrayed herself to be everything YBR believes it not , disingenuous, malicious, disruptive and self-serving. Mr Bouris would have made a very poor decision to allow a commercial to go to air with one of the key actors so disliked by so many “reasonable” and prospective customers.

29 smauge { 11.23.11 at 8:58 am }

I take back my previous comment about Julia being a class act. I don’t care too much about being accused of racism.

30 realityaddict { 11.24.11 at 12:52 pm }

Good point about the impossibility of running with the Deni commercial, Kathryn. I didn’t even think he would really use either ad; thought the whole show was a barely desguised exercise in parody and pretence, which nevertheless or for that very reason, succeeded.