Looks Like The Renovators and Junior Masterchef Are Gone
Network Ten’s new Chief Executive James Warbuton started this week, and it looks like he will axe reality shows The Renovators and Junior Masterchef.
He thinks the Network relies too heavily on the big name reality shows for ratings.
In an article in the Daily Telegraph he gave his view about these matters.
As he entered his new office for the first time yesterday, Mr Warburton said Ten’s dependence on the reality programs that take up much of its schedule had to be reduced.
“We’ve got to do more than that, and have more of a connection with the viewer on multiple fronts throughout the course of a week,” he said.
Other sources close to Ten indicated Junior MasterChef and The Renovators were set to be two of the first programs to get the chop under the Warburton regime, as Ten sought a greater range of programming to win viewers.
He also talked a little bit about his strategy to bring the viewers back to Network Ten.
Part of that rebuilding will be developing a broader consistency in programming outside the network’s big reality franchises, boosted by a $50 million injection of funds into programming in 2012.
“We now have a number of new franchises such as Young Talent Time, which add a layer of depth and consistency to our schedule,” he said.
“We need to have more depth for the viewer and we need to ensure as many viewers as possible have an appointment to view programs consistently throughout the week.”