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The Biggest Loser – Losing Viewers

Excess Baggage may have failed to capitalise on the relentless in-cricket promos, but it does seem to have taken one victory.  The Sydney Morning Herald reports that audiences are down for The Biggest Loser and places the blame on Nine’s (now Go’s) rival weight-loss show.

”Much of the damage on Ten was Nine’s failed program strike of Excess Baggage. But it completely derailed Biggest Loser, [thus] robbing Ten of a peak evening springboard,” Mr Allen said.

Excess Baggage was relegated to Nine’s digital channel Go! after just two weeks on air, but even after it had been shifted to a lesser channel the audiences failed to come back to the Biggest Loser. ”Viewers just didn’t come back [to Biggest Loser]. Perhaps it highlighted to viewers that it [the genre] is just not vital to their viewing,” he said.

Is this a likely explanation? Or is this “singles”/men vs women season just not engaging?  Ten must be looking forward to the launch of Masterchef to win back some eyes in the evening time-slot.

18 comments

1 Mahlia { 02.28.12 at 3:13 pm }

I’ve seen a lot of talk on the net that this year’s losers are not the most likeable bunch of people. There’s couple of nice ones – but not enough. And I”ve also seen it said that they whine more than in the past.
For me personally, I’m finding the whole theme of fat standing in the way of finding love and love being the answer to everything a bit cringeworthy.

It’s as if this bunch of loser don’t lose weight AND find love they’re still losers!!!

I would have thought the failure of EB would push viewers towards BL. It’s more likely the success of MKR’s that is interfering with the success of BL

2 littlepetal { 02.28.12 at 3:18 pm }

The show is boring. Too much repetition on the sob stories and too much crying. If MC don’t change their format, they may lose viewers too.

3 Leop { 02.28.12 at 3:26 pm }

What a cop out Ch.10. The only reason BL isnt working this season is because it’s bland. Hence trying to hype Luke’s expulsion – behaviour, that has happened before in The House but just not monitored on cameras for Trainers – and really it was ‘oh, is that all, big deal’.
Michelle & Tiffany aren’t as engaging as previous seasons (as well as Commando) imo
Show is just a tad stale and this season’s contestants are boring to watch.
Ch.10 Seriously is going downhill fast; no wonder Ch.7 is killing them with the best shows so far – there’s no competition!

4 brain dead dave { 02.28.12 at 3:37 pm }

Yes , I agree that the success MKR is a big factor. I had been switching over from TBL at 7.30 to watch all of MKR . Not much fun watching half a show and got sick of that after Ten stopped encoring TBL. Recording TBL ? That way madness lies.

Is there a single example in models of addiction recovery that advocates starting a relationship a good idea-especially with a co fatty?
A famous movie where two fatties fall in love? A novel like Lady Fatterley’s Lover?

Mingling love with lard has taken all the “light ” out of light entertainment. Tweaking the golden goose too much,Ch 10,if it ain’t broke…

Dud pod of boring , backstabbing whales this year.

5 Trent { 02.28.12 at 3:48 pm }

i watch TBL for Michelle, and i guess Lisa.

The rest are a little bland! When do we get Survivor? That’s the real question

6 Marepoppin { 02.28.12 at 4:12 pm }

I stopped watching a couple weeks ago. I didn’t engage with any of the contestants. They’re all single, most of them don’t have children, thus they have plenty of time in real life to make time to lose weight. No sympathy for this pack of Losers

7 Leop { 02.28.12 at 4:40 pm }

Bring back Munnalita and Courtney (season 2) to add a bit of spice, now that was ‘must watch tv’ so entertaining! or where is that curry from MKR?
zzzzzzzzzz Ch.10

8 Mrs T { 02.28.12 at 4:48 pm }

LittlePetal is right, without a pep up MasterChef I believe is doomed for the same outcome. People can only stand the same format for so long, who’s to say MKR will be as popular next year?
Is it true that the Excess Baggage production company are the old Biggest Loser production company?

9 brain dead dave { 02.28.12 at 4:48 pm }

Munnalita …pride of SA. She wouldn’t cry if a shark bit her.

Yes get the green curry from MKR and use it as an immunity challenge on TBL. And have bunker cam installed in the toilets to capture next morning’s proceedings.

If that’s Fremantle Media, Mrs T, it may be true. Not sure.

10 kathl29 { 02.28.12 at 6:50 pm }

I watch BL for half an hour and then switch to MKR. Much more entertaining to watch people enjoying food than watching people starve.

11 smauge { 02.28.12 at 7:33 pm }

Did Munnalita ever conceive that baby she desperately wanted? She drove me nut because sentence she spoke went up into a falsetto at the end.

12 Andrea { 02.28.12 at 7:44 pm }

Ive watched all the biggest loser shows but I think this one has to be the worst one as the contestants just dont seem all that nice. Hamish and Michelle just seem weird together, Simon is not too bad, but really none of the others are that appealing, too much crying and complaining. I think even their trainers dont like them! It used to be so different with people like Bob and Tiffany, they were someone we could relate to. I agree MKR is the reason most viewers dont tune in to the BL. I cant wait for Celebrity Apprentice and Big Brother to start. Master Chef will be a flop too, weve had enough!

13 Leop { 02.28.12 at 7:45 pm }

@smauge; nothing much came of it – (baby) not sure if her marriage split after show……..
@BDD – great idea for a challenge – would add a spark of fire in their knickers for goodness sakes ha ha, zzzzzzzz, sorry, just fell asleep again typing about BL

14 Marepoppin { 02.28.12 at 8:03 pm }

I might be wrong but wasn’t munnalita pregnant at the finale and so couldn’t be part of the eliminated contestant weight loss contest anymore??

15 seepi { 02.28.12 at 9:57 pm }

the red team are winning and they are kinda scary and unappealing.

16 Reality Raver { 02.28.12 at 11:49 pm }

BDD – Agree regarding the addiction and relationship thing. The AA model advises at least 12 months. I would really like to see more on the show of the emotional/psych work that is done with these contestants. Personally I think for most people that is the hardest nut to crack with obesity.

Mrs T – Yes Excess Baggage is a Fremantle production. Biggest Loser moved from Fremantle to Shine I think this year.

17 Jason { 02.29.12 at 8:45 am }

Most of the contestants don’t seem as motivated as previous series or seem to be losing as much noticable weight, eg. Hamish, Graham & Selena still look much the same as when they started! Also, are some of the contestants not the full quid? And please don’t get me started on that ridiculous premise of Michelle & Hamish as a couple!!

18 Pythinia { 03.26.12 at 9:03 am }

It’s the avalanche of emotionality – the crying on cue especially when weigh-in is on the scene, the bitchiness by the red team….and Hayley does she have treat the contestants like little kids?