The Biggest Loser – Losing Viewers
Excess Baggage may have failed to capitalise on the relentless in-cricket promos, but it does seem to have taken one victory. The Sydney Morning Herald reports that audiences are down for The Biggest Loser and places the blame on Nine’s (now Go’s) rival weight-loss show.
”Much of the damage on Ten was Nine’s failed program strike of Excess Baggage. But it completely derailed Biggest Loser, [thus] robbing Ten of a peak evening springboard,” Mr Allen said.
Excess Baggage was relegated to Nine’s digital channel Go! after just two weeks on air, but even after it had been shifted to a lesser channel the audiences failed to come back to the Biggest Loser. ”Viewers just didn’t come back [to Biggest Loser]. Perhaps it highlighted to viewers that it [the genre] is just not vital to their viewing,” he said.
Is this a likely explanation? Or is this “singles”/men vs women season just not engaging? Ten must be looking forward to the launch of Masterchef to win back some eyes in the evening time-slot.