Celebrity Apprentice Australia – So NINE Announces Winner 12 Hours Early
When is a spoiler not a spoiler? Well apparently when your own organisation does it. This morning NINE MSN announced the winner of tonight’s finale of Celebrity Apprentice Australia on the site, via a clip.
It is amusing but in fact it really is a major cockup.
NINE MSN has now removed clip of the winner of Celebrity Apprentice Australia. Of course it has gone viral with people tweeting all about it. TV Tonight gives a good run down on what happened. Don’t worry if you are one of the few people who don’t know and don’t want to, as he has no spoilers on his post, and I won’t be putting one up here either. However for the curious just google or look at other Network publicists twitter feeds.
This goes down with the TEN putting up five episodes in advance of Masterchef on their website last year, which I kindly informed them of just as I pressed play on the upcoming elimination episode.
However TV Tonight also points out that this is similar to this year’s Gold Logie winner, Hamish Blake, being announced in the media before it actually occurred onstage.
I expect NINE MSN did not have Channel Nine’s legal team contact them as they did the lady who had pictures of The Block, but expect the internal phone conversations were quite terse.
Thankfully Mark Bouris doesn’t work for NINE MSN or someone could have gotten FIRED!