Masterchef Australia Moving To Melbourne – A Huge Loss To Sydney
Masterchef Australia appears to be shifting its production from Sydney to Melbourne, and this is not good news for Sydney.
Sure it might be “just a reality show” but it provided 260 jobs and it is a $30 million injection into the economy, and this is before you even add in the dollars and jobs that are made because of the ripple effect.
If this was a sporting event there would be all sorts of calls to action being made. And no sporting event has the international reach that Masterchef Australia has.
Masterchef Australia has been shown in over 150 countries overseas, it is free advertising for Sydney and Australia little wonder why Tourism Tasmania and Kangaroo Island were desperate to be involved this year.
Season Four is currently on air in India, a country Australian tourism honchos are currently targeting for potential tourists, and season one is again airing in the UK. Every episode there is a shot of the harbour bridge and the harbour. It also show Sydney as a foodie city.
Then there is the domestic tourism market, with this season alone it has attracted a total audience of over 80 million people over the run and remains the most watched annual TV show in Australia.
If the show moves to Melbourne it will be a huge loss for NSW.
Government subsides many industries to protect and create jobs, the car and film industry are prime examples of this. Consideration should be given to Government’s providing support, financial and otherwise, to reality TV programs.
Reality TV is an integral part of the TV industry and for the past few years have been the highest rating shows on our screens and viewers prefer the Australian made programs to the international shows.
It needs to be treated with the respect it deserves. Also any assistance this show or others receive would probably return a bigger bang for its buck with the number of viewers who see it both here and overseas. Also the money is more likely to stay in Australia. There is the issue that if it is profitable should it be subsidised but in this case others have been benefitting off the Masterchef juggernaut.
Media inquiries to Network TEN reveal at this stage a location has been not been settled on and no decision has been made where next season will be filmed. They should be keeping their cards close to their chests to see which Government will do the most for them.
The Victorian Government are keen to get the show with a spokesperson for the Victorian Government saying “If Shine Productions is considering bringing the television series Masterchef Australia to Melbourne, we would welcome this fitting addition to Australia’s most sophisticated culinary destination.
However they won’t reveal what they would be prepared to do to get it south of the border.
“The Victorian Government does not disclose publicly any discussions it may hold with business – these discussions are commercial-in-confidence.”
After inquiries to the NSW State Opposition Leaders office the acting opposition Leader Linda Burney put out a release saying it should stay in NSW and the Premier Barry O’Farrell needs to act urgently on this issue.
Linda Burney states “Premier bring in Tourism NSW, bring in Shine the production company – and do whatever it takes to ensure Masterchef never leaves NSW.”
This would indicate Linda Burney is saying financial incentives should be given to the show to ensure it stays in NSW.
The Acting Premier Andrew Stoner does indicate they are keen to retain it in NSW saying “The NSW Government is currently in talks with Shine Australia.”
But what I do know that once it is gone questions will be raised about how this was allowed to occur.