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Recipe To Riches The Cast Revealed – Good To See New Faces

Fans of Masterchef will be thrilled guest chef Darren Robertson from Sydney’s Three Blue Ducks will be one of the mentors on Network TEN’s new food reality TV show Recipe To Riches.

Recipe To Riches is where contestants will cook it out to see their product on the supermarket shelves.

These potential food entrepreneurs will be guided and mentored by Carman’s Fine Foods owner Carolyn Creswell, advertising industry star David Nobay and chef Darren Robertson.

Network Ten’s press release states:

 The trio will present their recommendations to Lizzy Ryley, General Manager of Woolworths supermarkets. Lizzy will make the final decision about which products have the best chance of succeeding on the supermarket giant’s shelves.

Viewers will be able to vote in the most authentic way possible – at the checkout. The day after each episode goes to air, the winning product will be available on shelf in Woolworths’ 890 stores across Australia. Viewers can walk into any Woolworths supermarket, buy the product and taste it for themselves.

The cast looks interesting and it is always great to see new faces on the TV screens to get to know and love.

Recipe To Riches will be on Network TEN in 2013.

10 comments

1 Culinary Boner { 11.21.12 at 11:42 am }

“The day after each episode goes to air, the winning product will be available on shelf in Woolworths’ 890 stores across Australia.”

…And a year after that Woolies will have ripped off the concept for their own private label product and dumped the originator.

The whole premise for this show just seems like one giant advert for Woolworths. Whoever’s producing it will need to make it bloody entertaining so we don’t end up gagging on the “aren’t Woolies the best” theme.

2 brain dead dave { 11.21.12 at 12:00 pm }

It’s different to Woolworths’ actual recipe for success- investing in poker machines.

3 Culinary Boner { 11.21.12 at 12:03 pm }

lol bdd

4 brain dead dave { 11.21.12 at 12:21 pm }

The fresh food people own 5% of poker machines operating in Australia, suggesting to me that they’d rather benefit from Australians losing than getting ahead.

5 Culinary Boner { 11.21.12 at 12:27 pm }

Only 5% bdd!! Think of the shareholders. Methinks, based on this stat, that someone in Woolies’ management wont be getting their Xmas bonus this year.

6 cathy { 11.21.12 at 1:00 pm }

Top model with food… oh but without the models. Another stinker for Channel 10. People are so bored with watching ‘no names’ – Remember The Renovtors? Can you name any of the hosts? nup .. flop .. might have worked on cable or Abc2

7 Morgan { 11.21.12 at 1:20 pm }

The whole tasting the products is all fine and dandy, but how different will the store product be and taste from the dish it’s creator cooked when it goes through the factory processing?

8 Culinary Boner { 11.21.12 at 1:48 pm }

Coles had Brit 70s rock legends Status Quo.
I suggest Woolies go all-Aussie retro (that’ll get Barnaby Joyce off yer back) and give us Lubricated Goat.

http://en.wikipedia.org/wiki/Psychedelicatessen_(Lubricated_Goat_album)

9 brain dead dave { 11.21.12 at 2:05 pm }

They’d already be making a killing from the lubricated goats sitting at their ten thousand poker machines.

There’s a new Coles/ $tatus Quo Xmas ad doing the rounds, seen it a couple of times.

Yes Morgan, I too smell a rat regarding the difference between what’s served on tv and what’s in the supermarket. Probably a rat that’s fallen into a vat of glug that Woolie$ are planning to jar up and have in store “next morning”.

10 Georgie { 11.21.12 at 6:24 pm }

CB @ #1 – I’m pleased someone else has noticed the Woolies scam.

They introduce a good quality new product line and once it has established a place in the market, it mysteriously disappears from the shelves, to be replaced by an ‘own brand’ item. Coles do it too.

Corporate bovver boys, both of them! I’ve started shopping IGA.