Big Brother: Channel NINE Director Of Development Says There Will Be More Diversity In 2013
The rejigged Big Brother was a success for Channe NINE this year albeit it did come with some criticism that there was a lack diversity in the casting.
Adrian Swift, the Director of Development for Channel NINE, spoke to TV Tonight and said next year there would be more diversity in casting for the show.
TV Tonight writes:
One of Swift’s successes this year was the return of Big Brother, which required a reboot of audience perceptions. While the show performed well in demographics there was some criticism from long-term, passionate fans. Now the show is renewed, Swift has some good news for those looking for more dimensions to the social TV experiment.
“I think we will broaden out the demo of the contestants. We really needed to redefine the show and keep it safe, fun and young. We were very disciplined about how we made it, what we said and who we cast. But I think next time we can afford to cast a little bit more widely.”
Does that also include more multicultural representation?
“We got a bit of criticism for that but George was Greek-Lebanese, which was interesting culturally. Ava was part Sri-Lankan from memory [RR’s Note: Ava was Mauritian]. But at no point did we ever say ‘Let’s cast whiter.’ We looked at all sorts of people and I can genuinely assure you of this: the people we ended up with were cast because they were the best housemates. We actually wanted to cast a bit wider but in the end we said ‘Right what we need to get in this first reiteration of the show are the best possible housemates,’” he insists.
“But I think next year we will go broader.”