Madden Brothers Accused Of Selling Out To KFC
The Madden Brothers have created a stir by aligning themselves with KFC. Apparently they have signed up for some new fangled campaign where they are writing songs, and selling KFC food.
Gone are the days when a celebrity would just front the camera take a bite of the product and then cash the pay cheque.
The big thing that has caused a stir about this campaign is not that they have sold out, as being a reality TV star is all about the product endorsements, which is why they are some of the highest earning entertainers in the world. The stir was created because they have done PETA ads.
PETA is an organisation which tries to promote the ethical treatment of animals, however they are best known for stunts like throwing flour on Vogue editor Anna Wintour, and getting celebrities, mainly female, to pose naked for them.
The Madden brothers at the time did not pose naked, but declared themselves vegetarians.
According to The Age they are vegetarian no longer, and have hitched their wagon the fast food chain.
It would be interesting to know if the boys had disclosed their PETA past to KFC.
The Age in their very good article points out The Madden’s were quite entrenched in their vegetarianism.
Good Charlotte have appeared at PETA award shows; they recorded a special version of Lifestyles of the Rich and Famous for a PETA compilation CD; Joel was nominated for the title of world’s sexiest vegetarian by PETA and helped create vegetarian and vegan burritos for Denny’s restaurants; band members joined some of PETA’s 12,000 protests urging diners to boycott, drum roll … KFC. Oh, and Benji once said, ”Animal rights is something God put in my heart”.
What other celebrity sell outs can you think of?