Pete Evans – Activating His Healthy Lifestyle Into An Organic Business
My Kitchen Rules judge, Pete Evans is turning his activated almonds lifestyle into a business model, by opening an organic health food business in Eastern Suburbs of Sydney.
Pete who created a internet sensation earlier this year with his Diet In A Day, with many people querying that he was taking the piss out of the weekly column. For the record he wasn’t joking he does eat like that. However he is about the only one who has done those diets where I would be interested in reading a week’s worth like NY Diets.
The Sunday Telegraph reports he is going to open an organics store in Bondi Junction which will included his own range of coconut water. He appears non-plussed about the response to his diet column.
The article states:
The former Hugos Bar Pizza owner and star of Seven’s My Kitchen Rules revealed he is opening a new organic food shop in Bondi Junction.
Evans has embarked on a diet that includes a daily serve of cultured vegetables such as kimchi, his own label of coconut water and organic produce, supplemented by wild-caught fish, grass-fed beef and no wheat or gluten.
He also has daily detoxifying “infa-red saunas” in a special box installed at his house and has lost five kilograms along the way.
But the chef, 39, has rejected criticism of his widely ridiculed “activated almonds” breakfast routine.
“I consider myself an educator about how we eat and what we should put in our bodies in a culinary sense,” he said. “And I think it’s great that we’re talking about this rather than Lara Bingle or something.”
Evans gained notoriety after appearing in a newspaper column in which he described his breakfast the previous day as: Two glasses of alkalised water with apple cider vinegar, then a smoothie of blended alkalised water, organic spirulina, activated almonds, maca, blueberries, stevia, coconut keffir and two organic, free-range eggs.
“I might have come across to some people as weird, and I think I was called a wanker, but it will take a lot more than that to dent my armour,” Evans said. “And I think all the reaction was brilliant. What I did was created debate about healthy eating and healthy drinking. I couldn’t have written a better script.”
Evans has become so devoted to the cause of organic eating that he has joined forces with Pete Melov, of the controversial Bondi Junction organics shop, The Suveran. The pair will open the new store, BU Organics, together on Monday. Melov was famously fined $183,000 last year for selling illegal raw milk.
Smart timing to launch the business as Pete is going to be Mr Everywhere for the next couple of months with the lead up to the launch of the fourth season of My Kitchen Rules.
My Kitchen Rules will screen on SEVEN early in 2013.