Masterchef’s Marion Grasby’s Thai Range To Go International
Marion Grasby from Masterchef All Stars, Thai cooking range continues to go from strength to strength and she plans to take it international. With the success of the Masterchef Australia brand overseas this is a smart idea.
Her first step is to move to Bangkok ostensibly to ensure the quality of the produce for her products but also it means she is closer to the European markets.
Marion Kitchen products are currently moving 150,00 units a month. She has successfully promoted these products and get her profile high by appearing on Celebrity Apprentice and Masterchef Australia.
She told Daily Telegraph:
“We’re now doing about 150,000 packs every month, which is pretty phenomenal considering we’re not a big company and don’t have advertising and marketing budgets – we just wanted to make good-tasting stuff and it has really paid off.”
Ms Grasby said she based herself in Bangkok to be closer to producers and suppliers to ensure consistent quality. She plans to expand the six-item range and take it international.
“What can happen when you have a big company making products is there’s not one person responsible for the flavour, but I put my head on the box,” she said.
“It’s very hard to be someone who wants a product to taste great when some producers and suppliers are used to making cheap products, so it’s taken a lot of effort to make those products taste good.”
However just because Marion will be based in Bangkok does not mean we won’t see her on our screens this year. She will have a cooking show on Lifestyle Food this year called Marion’s Thailand.