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Masterchef Australia Hugely Popular In India

Masterchef Australia is seen by more eyeballs in India than it is in Australia. WAToday states over three million people can watch each episode and the judges are superstars. Interestingly when it is screening in India – five per cent of my readers are from there. It will be interesting to see if George Calombaris extends his food empire to the sub-continent. If he is smart he will.

Also the contestants should get over there and try and extend their 15 minutes by doing cooking exhibitions and pushing products and endorsements.

It is no surprise they are looking at fast tracking the next series to India. However no word on whether Masterchef: The Professionals will be shown over there.

Masterchef: The Professionals this Sunday is another re-invention test and as you can see from the promo above they have to razzle up the Sunday Roast. Also on Monday it looks like they are copying Top Chef and doing a Quickfire challenge. By the way copying Top Chef is not a negative thing. You get the feeling Tracey and Akuc may be in trouble next week.

Masterchef: The Professionals on Sunday to Tuesday on TEN at 7.30pm.

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8 comments

1 Golo i Wesolo { 02.01.13 at 4:10 am }

Yeah, it’s true.

If you ever have an opportunity to travel to India like I did a few months ago, I’ll bet you money that the first topic they’ll want to talk to an Australian about will either be cricket or Masterchef. It’s crazy.

2 Georgie { 02.01.13 at 6:52 am }

It’s no surprise really when you consider one of the key ingredients of the Bollywood genre is melodrama.

3 brain dead dave { 02.01.13 at 10:33 am }

They’d reckon Jowl$y is some kind of incarnation of Ganesh.

4 Daisy { 02.01.13 at 10:44 am }

Ganesh the elephant, or the chocolate sauce thingy?

5 Joseph Skyrim { 02.01.13 at 10:45 am }

BDD #3 – LOL. :P

Any bets on Akuc saying “I’ve never made Sunday Roast before”? I’ll go ahead and bet a cookie (a picture of one anyway :P ) that she will.

6 brain dead dave { 02.01.13 at 12:19 pm }

That still leaves roughly one billion Indians who don’t watch Ma$terchef.

Cheers, Joseph.

7 Danielle { 02.01.13 at 12:27 pm }

True Akuc will say she has never cooked Sunday Roast or eaten it. For someone who described her cooking as very multicultural she seem to be limited to Sudanese food and the Spice Temple, where she did her apprenticeship.
I think Tracey is doomed. I hope not because I would like to see more of her cooking.

8 Littlepetal { 02.01.13 at 12:40 pm }

Akul studied commercial cookery at TAFE. What do they teach? No fish and chips, no roast? Maybe they do teach you how to make soups.

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