Masterchef Australia Producers Would Be Happy People Are Talking About Their Show
The Masterchef Australia – Gender Wars promo has gone international with the popular site Huffington Post being critical of the so called sexist nature of the advertisement. It says it has created a new low.
The advertisement also attracted the ire of a media student who also wrote an article in the Daily Life. Though she did not quite get the reasons why there were so many more men in the chef profession then women…
Masterchef Australia producers and Network Ten will be glad it has created so much chatter and controversy. With the huge ratings My Kitchen Rules received and the not so great ratings received for Masterchef Professionals this year they may have been worried that the fifth season of Masterchef would have been overlooked by the mainstream television media.
This controversy is publicity gold for them.
The judges have been getting into the pre-show publicity as well with both George and Gary both taking coded swipes at My Kitchen Rules.
Gary clearly not content with gender stereotyping the female population also decides to have a dig at bogans. He told the SMH:
Mehigan says the reason MKR was more popular than MasterChef: The Professionals was that the Seven Network series captivated “bogan Australia”.
“MasterChef: The Professionals really appealed to a foodie set, dedicated foodie people and they loved it,” Mehigan said.
“Then you look at MKR and it’s kind of glamorous, it’s kind of different and it appeals to bogan Australia and there’s bitchiness and all that drama.
“Soap drama is easy. It’s chewing gum for the eyes and MasterChef is never going to be that.”
With George Calombaris in the Daily Telegraph saying he stands by the original format and its integrity.
“Some of us are creators, some of us are followers….I’m rapt there are cooking shows.”
“I’m not naming names but at the end of the day Masterchef is like the AFL premiership. People wait for that. Do they really watch the preliminary finals?”
He also said he has lost 20 kgs by eating more healthily is he going to be Season Five’s sex symbol? However the reason he lost it was not for female adulation but to be a good influence on his son and daughter. Apparently he has had another child – I missed that one.
Masterchef Australia needed a hook to ensure people tuned in this year and having teams based on gender lines a change but it is certainly not new in reality TV. It is standard on Celebrity Apprentice and has occurred on Survivor. Whether the ad is sexist is up for debate, and I have to be honest I missed the whole gender stereotyping in the promo. However Masterchef Australia is probably one of the least sexist shows on television, well except for the fact it does not have any female judges. Something they really should rectify.
There is now news on when Masterchef Australia will air but probably after The Biggest Loser has finished.
Do you think the Masterchef Australia advertisement was sexist? And does it make you want to watch or not watch the show?