Recipe To Riches – A Cooking Show Where We Get To Taste The Food
Recipe To Riches is the show where the winner’s product is on the supermarket shelf today in Woolworths.
The winner of the episode gets $10,000 but Woolies will get some if not all of that back in sales. Which raises the question of whether the contestants will make any money out of their products.
Reality TV contracts are notoriously harsh and the contestants would have had to sign over their rights to their recipes to get on the show. Sure if you win the grand prize you will get $100,000 and a brand partnership with the supermarket chain, but what happens if you win a heat and the supermarket decides to keep stocking that product anyway. Do they get anything more then the $10,000 episode prize?
Last night Matt aka Baby Bear, Casey and Connie were battling it out in the snack section. Matt had some killer boneless wings that at the auditions the judges really liked, however the beauty student’s maths was not so great when he had to make a massive batch of it.
As chilli fumes were engulfing the kitchen you had to wonder when he would realise he had been putting too much tabasco sauce in. Who knew you can buy tabasco sauce in three litre bottles. Unfortunately because of this chilli overload he was eliminated at this point of the episode.
Casey with her stoner’s Tator Bake was battling it out for snack supremacy with Connie’s Croquettes.
Casey who could write her own 4 Ingredients cookbook revealed when she was doing the big bake that she usually put canned pumpkin soup in the dish. She was now cooking pumpkin soup for the third time in her life. This shows you only need one good recipe to win. It was heart attack inducing stuff but I had to feel sorry for her trying to give out tastings on a day where it was 40 degrees.
Connie was far more competent in the kitchen with her grandmother’s croquette recipe and was giving good clear directions to her helpers. It was interesting that the advertising guy Nobay did not think everyone would know what a croquette was, and he was right with only 60 per cent of people being polled getting it correct.
In the end the decision on what was going on the shelf went to the general manager of Woolworths and she said people wanted healthier options and it was no surprise she selected Connie’s Croqs as the winner.
They are out now on the shelves for one week only. The winner of the show is the contestant that sells the most product.
Since this is the only cooking show where we get to taste the food I will be buying each product each week. Will report back what I think. If anyone else buys it I would love to know what you think of it as well.
Darren Robertson was the chef mentor on the show and he was good, but the stand out for me was Carolyn Cresswell the owner of Carmen’s and the advertising guy Nobay was amusing as well. It was a smart move for her brand to be on the show with BRW saying she will get $1 million in advertising from it.
What did you think of Recipe To Riches?