Time For TEN To Move Their Reality To 7pm
Network TEN is struggling in the ratings but before they sit around the board room table wondering which shows to ditch or commission they should move their weeknight reality shows to 7pm.
When TEN did this with Masterchef they scored big, when NINE did it with The Block they reaped huge rewards. The TEN network may not get over the million mark but they would get more then they are currently getting going against the big show like My Kitchen Rules and The Block.
The 7pm starts means they have a chance of enthralling the viewer with the show so they don’t want to grab the remote at 7.30pm. The Biggest Loser, So You Think You Can Dance and the upcoming Masterchef Australia are all good well made shows they deserve an audience.
Also the 7pm timeslot is attractive to parents as means it finishes at 8pm and they can get their kids to bed at a reasonable hour.
The Project is currently running for an hour, as I never watch it I can’t discuss the merits of the show but seems lengthy for a panel show and it is not giving TEN a great lead in for the rest of their evening. Hopefully TEN will do this after the Olympics and see if they can reap some rewards from this.
What do you think?