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Kyle Sandilands Ego Just Got Bigger


If it is physically possible, Kyle Sandiland’s ego just got bigger. News in this morning that in the first radio rating results of the year he and his breakfast team partner Jackie O have pulled off an amazing ratings win for their new radio station.

I don’t understand radio ratings but they lifted their breakfast slot at Kiis FM by a big six points. Apparently a result that is near impossible.

Today FM were the big casualty losing 6.6 points. Clearly fans walked with their feet and the big bucks they are paying the pair has been worth it for Kiis FM.

Today replaced Kyle and Jackie O with a panel of four including reality stars Sophie Monk and Mel B as well as Jules Lund and Merrick Watts. Today FM have said they will be sticking with the show.

Kyle’s audience is not going to hear the end of how fabulous he is now.

Source: SMH


1 brain dead dave { 03.11.14 at 1:08 pm }

Well, I suppose if people don’t mind listening to alleged personalities who’ll exploit a rape victim to get ratings….

2 Kess { 03.11.14 at 2:44 pm }

Who listens to the radio? Taxi drivers trying to learn English.
Woopdy doo, so your big with new comers, they will get over it.

3 Craig { 03.11.14 at 3:29 pm }

I vote that people just don’t talk about it, then it may just go away. by it, I refer to that fat egotistical dickhead.

Agree with Kess, who listens to the radio?

Also, how do they measure the ratings anyway? School bus stops may be?

4 Scott { 03.11.14 at 5:05 pm }

Metropolitan Radio Advertising Revenue in NSW is a $209 million dollar a year business. Previously, 106.5 got around $10 million of that.
If Kylie and Jackie are able to keep the people who followed them across (not necessarily a given, but possible), 106.5 will be looking at $18 million (on a very simplified proportional model…breakfast usually gets a premium so this is worse case). That’s an $8 million payday for KIIS, and i’m sure they are only paying Kyle and Jackie $2 million max, so it’s $6 million to the bottom line.
Say what you like about them, and you can say plenty, they bring in the dollars.

5 Isabelle { 03.12.14 at 2:31 am }

Definitely agree with you Scott! I feel they are such an entertaining and perfect pair that devote their lives to their jobs which is where their success comes into play because they actually love their job, they absolutely deserve the top position! :-)

6 Neeno - Sew Me Love { 03.12.14 at 3:20 pm }

I’ve made the switch to 101.1FM (melb station) at 6pm when they replay the highlights from the morning’s show. Love it. Kyle and Jackie O make me laugh, great radio.

7 The Other Guy { 03.12.14 at 3:49 pm }

Who listens to the radio?
Who listens to the radio?
That’s what I’d like to know
Who listens to the radio?