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Masterchef Australia – Hugely Influential Here And Abroad

Masterchef Australia judges Gary Mehigan and George Calombaris will be travelling to India as Tourism Ambassadors later this year to promote Australia as a holiday destination.

It just shows just how popular the show is in India and the impact it has on the increasingly important tourist market for Australia. Season Four started there mid-year.

The Herald Sun reports:

MasterChef Australia is surprisingly popular in India, so the Federal Government asked Mehigan and Calombaris to perform a series of cooking shows there.

Travelling in Italy yesterday, Mehigan told “It’s just quietly pretty cool that MasterChef Australia has made the original franchise a worldwide phenomena.

“We have a huge number of people tweeting us from India, and a number of Indian tourists visiting Fenix, [his award-winning restaurant in Melbourne] all because of the show.”

India is an important trading partner to Australia, said Mehigan.

MasterChef Australia 
was broadcast in India from the second season on the Star World network.

This also shows why Victoria was so keen to get the filming of the show to their State. It is a definite loss for Sydney and no more will there be those iconic shots of the Harbour Bridge or Opera House to tantalise the overseas viewers.

Masterchef’s influence does not stop there in a recent Power List of Food Masterchef Australia Executive Producer, Margie Bashfield was named number four.

The Power List highlights who is influential in the food industry in Australia. They write:

Nearly every chef, restaurant critic and member of the food industry The Power Index interviewed noted the impact of MasterChef on the way the Australians talk about and view food. When asked why our bookstores are over-saturated with cookbooks, iconic Penguin cookbook publisher Julie Gibbs replies: “We can happily blameMasterChef”.

Parents and teachers talk of children playing MasterChef at lunchtime and practising ‘plating up’. “The most positive thing that has come out of MasterChef is the influence the show has had on children,” says chef Kylie Kwong. Or, as Bashfield likes to call her, a member of “theMasterChef family”.

At least you know the catering would be good at that family reunion, with Bashfield reeling off Maggie Beer, Peter Gilmore, Neil Perry, Christine Manfield, Jacques Reymond, Shannon Bennett, Justin North, Guillaume Brahimi and Adriano Zumbo as other Australian chefs who have an ongoing relationship with the show.

But if Bashfield isn’t a foodie, who’s the one prompting increased sales of Kewpie Japanese mayonnaise and croquembouches?

It’s a collaborative effort. The food team and producers sit around the very same table The Power Index is perched at, brainstorming ideas on a white board: “Some that are dogs, some that are good”, laughs Bashfield.

Personally I would have put her higher than number three Neil Perry, apart from having better hair than him,  she has reached into just about every Australian home.  We have bought products related to the show, cooked recipes, bought magazines, gone to events and visited eating establishments of the contestants and chefs. This is not even counting the jobs created within the local economy.

Margie Bashfield and co have created stars, new businesses and media identities. Also the judges and guest chefs have had their profiles increased exponentially because of exposure they have received. You cannot buy advertising like this.

It should be noted that George Calombaris and Matt Preston were in the top 25 of this list due to their involvement on the show.

If there was a Hall Of Fame for television programs this one deserves to be one of the first to be inducted in it.

September 29, 2012   7 Comments

Hayden Quinn TV Show Snippet And Other Food Show News

Masterchef’s Hayden Quinn has been travelling overseas shooting a new food/travel series. Above is a little glimpse of it. No news yet of whether it has been picked up by a Network.

The problem is that Anthony Bourdain does these shows so well that it is hard for these other guys to emulate it. Maybe he will get the younger food fan to watch.

Also Syke and Alana’s new show, A Taste Of Travel, which has started on TEN on Saturday afternoons. Has anyone watched it and if so what did you think? Same goes for Aaron Harvie’s new cooking show, Love To Share, has anyone watched it?

In other food show news there is the The Great Food Truck Race screening on ABC2 on Friday nights at 7.30pm and repeated on Wednesday night’s at 10.20pm. It is series two.

The premise of the show is eight specialty food trucks, compete against each other for the next seven weeks in different cities. Tyler Florence is the host and the winners prize is $100,000.

Also the UK Masterchef is currently showing on Lifestyle Food at 7.30pm weeknights.

Also Wednesday nights at 6.00pm is the UK show The Restaurant on ABC2 with Raymond Blanc as the host. It has received good feedback from the critics that matter aka Reality Ravings readers.

September 20, 2012   12 Comments

Sunday Reality Tidbits

Kyle Sandilands is claiming it was migraine that prevented him from attending his friend Brian McFadden’s wedding. Also Brian has busted his leg on his honeymoon he has a broken shin bone. (Sunday Telegraph)

Mel B apparently applying to become an Australian resident. (Sunday Telegraph)

Girls who have a crush on Masterchef’s Hayden Quinn won’t be happy to hear he has a serious girlfriend. (Source: Sunday Telegraph)

Australia’s Got Talent star Timomatic’s album reached the top five of the Australian music charts. (Source: Sunday Telegraph)

Excess Baggage star Darryn Lyons pap business is apparently in trouble reports the Herald Sun. Perhaps he might end up on Celebrity Apprentice, as according to TV Tonight a third series is going ahead on NINE.

Just discovered this today (thanks Gidgit) and there is some hilarious articles on it, one in particular is Four Reality Shows Too Awesome To Actually Exist.

A Kardashian might be finally getting a job with Khloe Kardashian a front runner to host the US version of The X Factor. The show is going for a younger demographic with two new judges Brittany Spears and Demi Lovato. (Source: TMZ)

The Apprentice star Omarosa fiancee Michael Clarke Duncan died last week at the young age of 54 from a heart attack. She is devastated. (Source: Radar Online)

If you are a fan of Ryan Seacrest, host of American Idol, or just interested in how one becomes a mini-mogul in Hollywood here is an good article in the Wall Street Journal.

Simon Cowell has a unauthorised biography coming out, and apparently he also collapsed earlier this year. (Source: Daily Mail)

Kim Kardashian turns up to a nightclub appearance and only fifty people turned up. I don’t think this will make E! cancel the series. (Source: Daily Mail)

Either it is a slow news day or Lara Bingle is famous in the UK. Pap pictures of her in the Daily Mail.

Celebrity Cafe have put together a list of the top Ten worst reality TV singers, surprisingly Noelene Donahue from Sylvania Waters does not make the list.

September 10, 2012   7 Comments

Masterchef’s Marion Grasby Going For Global Domination

Marion Grasby not only celebrated her 30th birthday but also she is following in Masterchef’s footsteps and aiming for global domination. reports Marion and her fiance will be moving to Bangkok and are hoping to expand her product range, Marion’s Kitchen, into Europe and the United Kingdom. The show is screen both in the UK and in certain parts of Europe, it is currently screening in Scandinavia.

Currently Marion’s Kitchen cooking sauces are sold at more than 3000 outlets nationally, as well as in 800 stores in South Africa.

Not bad not bad at all.

September 9, 2012   6 Comments

Melbourne Peeps – Want To In The Audience For Aaron Harvie’s New Cooking Show

Aaron Harvie is filming his new cooking show Love To Share for Network TEN in Melbourne tomorrow and Friday.

Not sure when it is premiering on TEN.

If you want to be in the audience here are the details:

Love to Share is a fabulous new cooking show, hosted by ex Masterchef contestant Aaron Harvie and featuring great chefs, celebrity guests and fabulous foodie stories.
Audience is required at Raw Materials, 148 Cowper st, Footscray this week
Thursday 3pm-5.30pm
Friday 9.30am -12.00pm OR 12.30pm – 3.00pm
You will share in a brand new cooking show format and get to sample some great food and wine!  Please email and let me know which session you are able to attend and how many seats are required.

August 22, 2012   8 Comments