The Apprentice – Looks Like Channel Nine Are Getting It Right
In great news for the The Apprentice, and fans of the show will be happy again that the show is starting to gain traction with viewers. On Monday night The Apprentice again improved in ratings with 999,999 viewers Australia wide. This is a huge improvement from their first episode, and the consensus is from fans that this show is really starting to hit its straps.
Also Nine will be pleased that Ladette To Lady had a good first episode with ratings of over 900,000. It appears Channel Nine are finally getting their reality TV formatting right.
Can we expect a MasterChef like rating figures for The Apprentice? Highly unlikely due to the late timeslot.
However regular commenter on this blog CG was spot on when she made these comments about The Apprentice:
One issue I think Ch9 needs to address if the availability of replays.
As I’ve said before, Monday at 9:30pm is not a great time for a reality show that is just getting off the ground. But what I really don’t understand is why the website for The Apprentice is so crappy.
Fremantle is behind both MC and The Apprentice, right? So you would think they would have some role or influence on the internet site supporting each show. MC was brilliant in that you could go to the website within an hour of each show and watch a replay without any problems. But I still can’t get The Apprentice replays to work. Just getting to the episode and trying to load it is really difficult. And once there, I’ve tried to watch the episode I missed last week several times but the video just won’t work. It spins and spins and spins and won’t play. And yes, I’ve got all the software and very high-speed BB.
They really need to think about changing the night of the week the show is played..or show it at a couple of alternative times.
I agree with all of the above. One thing I have noticed for sometime, with the exception of Channel Ten and sometimes Arena, is that the TV shows are not harnessing the potential of engaging their reality TV audience with an interactive website. Reality TV and the internet have a symbiotic relationship, and I am sure some smart person could put forward an arguement that the rise in reality TV coincided with the use of the internet.
The advent of twitter has also meant people are interacting about the show as it is on, something which must miff viewers in different times zones. In fact Project Runway Australia judge Henry Roth tweeted throughout an episode under a Project Runway twitter account, and it was a great promotion for the show.
In fact I am considering applying for a research scholarship (Churchill Scholarship) to examine the relationship between Reality TV and other multimedia platforms, particularly examining how the US TV stations and production companies use these platforms to enhance the viewing experience, and how it attracts and retains viewers. It would also be interesting to examine the role of reality TV bloggers and fansites in this context.