The Sweat Box – Semi-scripted Reality TV Coming To Seven
There had been rumours for sometime that Roxy Jacenko, of PR firm Sweaty Betty would be starring in a reality show about her life.
I thought this show would find its niche on Foxtel, and I am a bit surprise (in a good way) that it will be shown on Channel Seven. Other TV stations will be watching closely to see if this type of show is going to be a ratings winner.
Daily Telegraph has stated that she has been overheard saying she wants to be the “Paris Hilton of Sydney”. Does this mean a sex tape will be strategically leaked at some point? Or maybe she will just date a billionaire.
The article also states that she has told her staff at her PR firm to not to hold back and to bring out their inner bitches in front of the camera.
I will definitely be watching it.