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Category — The Sweat Box

Channel Seven Shelves Sweaty Betty Reality Show

Roxy Jacenko must be unhappy today with news that Channel Seven have shelved the reality show based on her PR firm Sweaty Betty. The working title was The Sweat Box.

Filming had been done, but maybe it wasn’t going to be riveting enough to engage a Free-To-Air audience.

Anyhow we still have The Park to look forward to, the show that will be based in ACP’s magazine headquarters.

Also there is new that a new series will commence on MTV on November 8. Called Fremantle Blue it is an unscripted drama, ie a reality show about some teenagers on the Northern Beaches of Sydney. Could this be the Australia version of Laguna Beach, and The Hills? Hopefully we will get our own Heidi Montag, as the original getting very tarnished.

October 24, 2010   8 Comments

The Sweat Box – Semi-scripted Reality TV Coming To Seven

There had been rumours for sometime that Roxy Jacenko, of PR firm Sweaty Betty would be starring in a reality show about her life.

I thought this show would find its niche on Foxtel, and I am a bit surprise (in a good way) that it will be shown on Channel Seven. Other TV stations will be watching closely to see if this type of show is going to be a ratings winner.

 Daily Telegraph has stated that she has been overheard saying she wants to be the “Paris Hilton of Sydney”. Does this  mean a sex tape will be strategically leaked at some  point? Or maybe she will just date a billionaire.

The article also states that she has told her staff at her PR firm to not to hold back and to bring out their inner bitches in front of the camera.

I will definitely be watching it.

March 28, 2010   5 Comments