How Marketable Is Masterchef Australia Winner Julie Goodwin?
Julie Goodwin the winner of Season 1 of Masterchef Australia continues to reap the rewards from being on this reality TV show.
But how marketable is she? Obviously the powers the be, ie marketing gurus think she is very marketable.
Since the show she has been signed up by Woman’s Weekly for a column, plus she was on the cover for the very high profile December/Christmas issue. She also is the Masterfood spokesperson, she will be releasing a cookbook in April, and she is a GLAD product ambassador.
However the gig that has most surprised me is you can join Julie on a culinary discovery tour of Vietnam in March. Apparently she will be a special guest. Considering her knowledge of asian cuisine was pretty poor on the show, I doubt she will be talking about the local cuisine. However the tour operators Travel Utopia must think she is a drawcard and will put bums on seats. I am sure she is very likeable, but would I pay to go on a tour with her? No.
However I would consider going on a tour with Poh to Malaysia.
However if you are interested in heading to Vietnam with Julie Ph: 1300 312 131 or go to www.travelutopia.com.au
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13 comments
She’s definitely not marketable to anyone in our household, in fact I won’t even pick up anything that has a picture of her on it as her branding for me isn’t really what we go for. Stodgy food, lowest common denominator appeal, the triumph of mediocrity, safe, boring. She seems like a nice enough lady, but not interesting enough for us to buy what she’s selling. I don’t think that’s much of a guide to what the rest of Australia thinks though, she certainly seems as popular as ever.
Skye, I’m with you. I’m completely flummoxed as to what value she could possibly add to a tour to Vietnam, unless she was strategically hiding her Asian cooking literacy during the show. This is, after all, the woman who had to be gently guided as to the difference between Thai and Malaysian food during a challenge and seemed completely at sea unless she was putting together meat’n'veg.
Still, I guess anybody silly enough to sign up for her tour probably deserves what they get.
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Going on a culinary tour of Asia with Julie would have to be the equivalent of undertaking an opera tour of Europe with Susan Boyle.
Oh dear. I wonder if she was offered a free place on tour but then unwittingly became part of a concerted marketing campaign? The tour blurb says you will “learn alongside” Julie which puts a different slant on the word “guest”, not the presume “guest presenter” as most people would think.
Culinary Boner – rofl!
Helen
What would you “learn alongside Julie”??
Culinary boner
Not quite sure about your Susan Boyle comment. Hope it wasn’t meant to be insulting to Susan Boyle, whom I ADMIRE GREATLY.
Incidentally, guess what my youngest daughter got me for Xmas……………………………………………………………………………
A copy of Masterchef cookbook volume I. What did i do to her to deserve that, SOB SOB, I always tried to be a good parent Sniffle.
I’d like to see a COOK”S TOUR of South East Asia conducted by my old favorite……………….Yes the dreaded, he wuz robbed, Chris Badenoch (Mwah ha ha chortle chortle and other assorted evil laughter)
I really thought Julie would have faded into obscurity by now. She seems a very nice person but there’s little to recommend her beyond that. She doesn’t have that ‘it’ factor. But then I wouldn’t pay to go on a tour with any of the Masterchef contestants…a tour of France with Manu ….where would I sign up?
Aaaaahhhhh…..The delicious Manu…We meet again! I would be happy to spend a weekend at Parramatta McDonalds with Manu. The ‘Happy Meals’ would be on me
agree culinary boner – or the equivalent of taking an Indian tour with Justine or a tour that included any kind of food (not just alcohol) with Chris
Wurstsemmel and Roberto I figure a tour with Manu on it would get very ugly indeed.
Culinary Boner – Very funny
Helen (Grab your fork) – you wonder if she is getting a fee as well as a free trip.
Skye and Injera – I am sure she is lovely but she does not strike me as being one of the great racaonteurs.
Topsy – correct.
Would I buy Julie’s cookbook? No
Would I go on Julie’s tour? No
Am I confused why Julie won? Yes
For all the talk of Masterchef being rigged it appears that Poh & Justine are about the only ones to come out of it with anything sustainable.
Sort of makes a mockery of the conspiracy theories that Julie was ‘chosen to win’ because she was the most marketable. If that was truly the case they would have ensured that Justine won.
Anyway, its always amusing listening to CT’ers.
So many negative and derogatory comments… All the contestants, and especially Julie, really put themselves on the line by appearing on Masterchef. It would seem some of the readers here cannot match this generosity of spirit.
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