Masterchef Australia – The Social Media Season
Wondering what Season 2 contestants of Masterchef Australia are up to well the chances are they are blogging. Forget making sauces they are tapping away to continue connecting with their fans and I expect to try and extend their allotted 15 minutes.
They appear to be much savvier then their season one counterparts, with a greater online presence on both blogs, Facebook and Twitter.
Whereas Season 1 winner Julie Goodwin has no social media sites, but she does have own TV series. Her new series debuted this weekend. The show is called Home Cooked! With Julie Goodwin, Injera has reviewed the show over on her blog Blah Blog Blah.
Season 2 winner Adam Liaw appears to be making steps to opening a restaurant in Sydney. News.com.au say Adam has been looking at premises in restaurant hot spot Surry Hills and Darlinghurst for his Izakaya which is a Japanese type pub. He is also writing his cookbook with a launch date of April next year. He has a blog http://adamliaw.com and his latest post is about his dish that was not shown on the seven deadly sins challenge. His dish Angry Chicken apparently got good wraps from the judges.
Callum had rumours circulating last week, that he was going to delay going to Melbourne to commence work experience at George Calombaris’s restaurants to see what other opportunities would come up for him post-masterchef. This has now been denied and he will be going to Melbourne. However you can continue to read his food thoughts and what is happening in his life on Callum’s Kitchen. His latest blog proves he is a hot blooded male as he talks about meeting Jennifer Hawkins.
Is partner in masterchef crime Matthew Caldicott also has a blog called Makes You Scream For Icecream where he has recipes, and talks about food places he has visited. He is doing work experience with Neil Perry, and is also considering doing dinner for ten where people eat with him at Sydney’s good restaurants. Well if he does that good luck to him, but I would have thought his fan base wasn’t that cashed up.
Popular contestant Alvin Quah, has started a website called Cinnamon Pig with a blog and recipes. He also talks about his favourite places to eat. Hopefully he will also pop up elsewhere.
The girl who should have made the final’s Marion Grasby had a blog pre-masterchef called Hedonistic Hostess she just touched base with it again. Marion is writing for the Masterchef Magazine, which I must say I still prefer Delicious, sorry guys. Also she is producing a range of sauces with Coles. Ka-Ching! Also I think she has been doing some recipe development for a kitchen appliance. I suspect we will be seeing her on TV sooner rather than later either on programs or in advertisements.
The other person who should have made the final’s Jonathan Daddia (I never was granted that interview by Network Ten with him) has a website http://www.jonathandaddia.com, however there is nothing on there. I would like to know what he is up to. Last time I heard he may have a backer for a restaurant.
Aaron Harvie the cool cat that really did have nine lives also is on line at Food That Rocks his last post was on hangover food. He is also developing an italian/mexican sauce range. I am hoping this is not a hybrid cuisine.
Jimmy Servai is opening an indian restaurant in Surry Hills towards the end of the year, he has hired a head chef. He also has an indian sauce range. I think these were developed prior to him going on the show I suspect. He also has a website at www.jimmysspicekitchen.com.au however I just tried to go on it, and google is saying there is malaware on it. So avoided it.
The queen of the desserts Skye Craig also has a website to promote her desserts and herself called Wild Sugar. Her desserts look amazing, also there is a blog on it which tells you what she has been up to post-masterchef.
Sharnee Rawson is also blogging at http://sharneerawson.blogspot.com/ it is about what she is up to, I did not get past the first page, but did not see any recipes.
Late to the blogging party are Julia Jenkins and Chris Badenoch. Chris’s blog is called Chris Badenoch latest post is on horse meat recipe, which he reckons is very tasty. Julia’s blog Eat And …. is not receiving much love from her but she may be busy with other projects. Has her TV program Delish been renewed? I never saw it, but Injera reviewed it on her blog.
There are probably others from Season one and two that have an online presence and if you have the links please put it in the comment section.
UPDATE: As anon has pointed out I missed Claire Winton Burn’s blog called Cooking From The Hearth – Claire Winton Burn. She has her article on places to eat in Melbourne which is quite informative for non-Melbournians.
Also Poh Ling Yeow has not embraced the social media, but her career is not being hindered by this, she has made 40 episodes of her own show Poh’s Kitchen for the ABC and the series have now been sold to Discovery Asia which will see her beamed into homes in Central and South East Asia.