I Think I Need To Hire Ajay Rochester’s Publicist
For someone who is essentially unemployed, former The Biggest Loser host Ajay Rochester manages to get a hell of a lot of publicity.
Today she was again in the Daily Telegraph in a not fabulously positive yarn, but as they say all publicity is good.
The article talks about her aim to jump on Oprah Winfrey’s couch and also her dumping from a TV gig with Kevin Federline.
It states:
Speaking out for the first time in six months, the larger-than-life author took to her personal website yesterday, explaining how she sold everything she owned in order to move to the US to get a job on fat fighting series Celebrity Fit Club with Federline and Bobby Brown.
“I won’t go into what happened, and it doesn’t really matter any more, but things went haywire at the last moment and I turned up with no son, no job and worst of all no VISA!” she wrote.
Rochester said her attempt to get a visa and pack up her Lilyfield home “went a bit haywire thank you to the people who threw my stuff in a skip bin after stealing it”.
I am starting to think she just might make it on Oprah’s couch.
January 7, 2010 9 Comments
Reality Tidbits – Sunday Wrap Up

Jessica Mauboy’s publicist muAst have been the only one working this week as every paper I picked up over the past few days there has been a story about her in it. Today was no exception with this article in the Sunday Telegraph saying she wanted to win three or four Aria’s this year.
Also she was mentioned in this article in the Saturday Daily Telegraph about Australians who will shape 2010. The Australia Idol runner up will be in a movie called Bran Nue Dae. She has also said she hopes to do further acting work.
In other Australian Idol alumni news Kate DeAraugo is actually dating producer and guitarist France Millo, they met when he was a “roadie” for the Young Divas. They have been dating three years, and are apparently close to getting engaged.
Guy Sebastian has also had a great year and he tweeted today “Desperate Housewives and Brothers and sisters are also using Like it Like That in the US!! Unreal!” and “Thanks to everyone for making Like it Like That the highest selling single of 2009!! Im blown away.”
Ajay Rochester is again getting bad PR because of alleged bad debts. This one is about a non-paid hairdressers bill. She claims it was meant to be a “contra deal” whatever that means. (Source Sunday Telegraph)
Susan Boyle the runner up of Britain’s Got Talent has the highest selling album of 2009. She also has said she would like to tour Australia this year. (Source Herald Sun)
Mark Holden thinks that new Australian Idol judge Jay Dee Springbett will get better. Somehow I doubt he will get a second season. There is no news yet on whether Australian Idol will get the go ahead this year. (Source: Herald Sun)
January 3, 2010 10 Comments
Ajay Rochester ‘Gut-Gate’ – Collateral Damage In The Magazine War
The adage of “All publicity is good publicity” may not apply in the case of the large amount of media the Ajay Rochester’s gut-gate debacle has garnered.
The former The Biggest Loser host posed on the cover of last week’s New Idea in a pink bikini looking very svelte, and in the article she spoke about her amazing weight loss. At the time there was much chatter about how much the photo had been photoshopped. With Andrew Horney in his column in the Sydney Morning Herald said New Idea had not seen the un-altered prints. The article stated that New Idea had been told “only minimal digital enhancement” had occurred.
The latest edition of Women’s Day has photos of Ajay, which they admitted were seven months old, with excessive skin, stretch marks, and some lumps and bumps. In the article she talks about possible plastic surgery including liposuction, however Women’s Day claims she has yet to have it done. This of course is a not so subtle dig at their magazine’s main competitor New Idea.
Ajay on Twitter also claimed the Women’s Day photo’s were used without her permission, and at one stage tweeted she was going to sue. This tweet has now been deleted. But a new tweet states “Planning my next step so pls excuse me not saying much till I get the “right advice”. The truth WILL prevail!”
Ajay may have managed to get herself blacklisted by the two of the highest circulation weekly magazines in Australia all in the space of a few days.
Firstly by threatening to sue Women’s Day, who have not taken a backward step and standing behind the article.
A statement released by Editor Fiona Connelly said:
Woman’s Day stands by the accuracy of our story about Ajay’s plastic surgery plans and we support the actions of our reporter.
“The information in the article came directly from Ajay’s agent and from Ajay herself. Ajay is correct in saying the photos were taken seven months ago as was clearly reported in our article.
Also they pointed out the photos were taken by Women’s Day in her home. It is unclear whether payment was made for those photos. (Source: Daily Telegraph
However New Idea did pay and if I was them I would be asking for my money back. Because I think they would be feeling a tad bruised. If it is true that Ajay has not had plastic surgery it would indicate a significant amount of “˜photoshopping’ of the photos. Also in the article she talked about her healthy lifestyle and life in LA.
”I hike it (a canyon) every day – sometimes twice!” she told New Idea.
”I’m absolute testament to the fact that you can do it (lose weight) yourself.
”It is all about exercising with Kai (her son) and preparing healthy foods that both of us can eat and enjoy.”
Her Facebook page indicates that her son is not currently living with her in Los Angeles and that he is still in Australia. Something New Idea may or may not have been aware off when they were writing the article. Or it just could have been the way the story was edited.
Ajay has not had a great year it started off with a court appearance for Centrelink fraud, with her facing a custodial sentence. However she asked the court not to give her a jail term, as she was the only carer for her son who suffers from Aspergers, a form of Autism. She was placed on a twelve month good behaviour bond. It would appear that the carer issue has now been resolved while she establishes herself in the US.
Her year is finishing with a hostile Australian media, particularly the women’s magazines who have in the past played a significant role in raising and maintaining her profile. She must be wishing she kept her clothes on and her mouth shut.
October 14, 2009 3 Comments
In The AJay Rochester News Tsunami Channel Ten Opportunistically Announces New The Biggest Loser Host
Channel Ten have taken the opportunity amongst the Ajay Rochester furore to announce the new host of The Biggest Loser. It will be former elite swimmer Hayley Lewis. Maybe Ten wanted to distance The Biggest Loser from the Ajay to ensure the potential viewers remember her contract has not been renewed.
Hayley Lewis has struggled with weight loss, and at one stage was a spokesperson for Jenny Craig. The press release also states she is a successful business woman, and sought after public speaker.
October 13, 2009 9 Comments
Ajay Rochester – Now Threatening To Sue Woman’s Day Entertainment Editor Phil Koch
The former host of The Biggest Loser, Ajay Rochester, has been getting major publicity in the weekly gossip mags in the last few weeks, with a flattering cover on New Idea last week, and some not so flattering shots in the Women’s Day this week. I am not sure which is the most accurate, with the possiblity of the Women’s Day ones being old. See previous post on that
However Ajay is continuing to cut the cord that is currently feeding her, by announcing on Twitter that she is thinking of sueing the entertainment editor Phil Koch. Even if she sues him as an individual, ACP will obviously pay his legal bills. The The Australian states the photos were taken for the magazine six months ago. She is claiming the magazine used the photos without her permission.
Also on her twitter she said:
“Shame on you Woman’s Day! Photo’s are 7 months old and u didn’t have permisson to use! Shame Shame Shame!”
“How dare they decide when or even IF I should share what is a most sensitive part of my healing,” she wrote.
“I have shared so much of my life in the aim of helping others heal theirs but in my own good time. This is so disrespectful.
“AND talk about TRUTH…..those photos are OLD!!!!!! So WD…what’s your point? I am devastated…..feel like I’ve been violated.”
“(B)etter get a lawyer son, better get a reaaaal good one! You had every op to do this with respect, integrity and honesty.
“Thank You Twitter for giving people like us the op to shout back at the injustices the media think they can just take with our lives.
“Had many things said about me in the last year – mostly untrue twisted by people intent on hurting me. But this is THE WORST. No respect!”
If anything positive comes out of this for Ajay, she will probably increase her twitter following.
October 13, 2009 3 Comments
AJay Rochester Knows How To Burn Bridges And I Am Not Talking About Michelle
Last week former Biggest Loser host Ajay Rochester was looking very svelte on the cover of New Idea talking about
her amazing weight loss. And this week she appears to have sold a story to Women’s Day discussing liposuction, and extra abdominal skin. Also she clearly has stretch marks. Now I don’t have a problem with a bit of photoshopping, but it is almost like there has been a different body put on the photos in the New Idea shot.
New Idea must be livid at Ajay Rochester who has been shopping two different stories to the women’s mags, to probably fund her stay in Los Angeles until she gets other work. But has she been too clever, and ensured that neither magazine will be keen to buy a story off her again? Ajay has a habit of biting the hand that feeds her, with a not so harmonious departure from Channel Ten, and she has probably burnt her bridges with the gossip magazine market. Not the most strategic move as the media market in Australia is very small. Methinks she better keep hustling in the US.
October 12, 2009 8 Comments
Reality Tidbits – Saturday Evening
Ajay Rochester’s New Idea Photos Were Provided By Her Already Photoshopped.
The Sydney Morning Herald Gossip Column revealed that this week’s New Idea cover photo of the former The Biggest Loser host was sent to the magazine by her. The story was about this amazing transformation she had made. New Idea apparently paid $15,000 for the story, but they never saw the unaltered shots of Ms Rochester. I find that amazing that they would not check out the bona fides.
Interview With Celebrity MasterChef Contestant Kathleen De Leon
Kathleen De Leon was very unlucky she did not win her heat on Celebrity MasterChef this week, she was beaten by Channel Ten celebrity Michelle Bridges. However the majority of readers in my current poll thought Kathleen should have won, as do I.hWho Mag has a article where she talks a little about Celebrity MasterChef, and also about what she is currently up to.
Fantastic Interview With Top Chef Master Chef, Rick Bayless.
Rick Bayless was one of my favourites in the just finished series of Top Chef Masters. The Chicago Tribune has a fascinating article about him, and about his restaurants.
Australia’s Next Top Model Host Sarah Murdoch Is Pregnant.
Sarah Murdoch is pregnant with her third child, and it is due in April. She currently has two sons. No word whether the birth date will conflict with Next Top Model’s filming schedule. Though Heidi Klum was back at Project Runway after the birth of one of her kids. By the way I am not saying that I recommend that for Sarah.
Kristy Hinze Having a Glamourous 30th Birthday Bash In Palm Springs
Speaking of pregnant wife’s of billionaires, Kristy Hinze has been on the record saying she wants to have babies with her new husband Jim Clark. However, at this stage there is no public news on that front. What she is having is a fabulous party at Palm Springs to celebrate her 3oth birthday. It will have a Rio Carnivale theme, so expect everyone to turn up in a g-string with a fascinator on their heads. (Source news.com.au)
October 11, 2009 No Comments
The Weekly Gossip Mags Are Full Of Reality TV

This week’s gossip mags are full of reality TV news, with two stars of the popular genre on covers. The former Biggest Loser host shows off her new figure on the front of New Idea. I suspect there is a bit of photoshopping going on but hey I don’t have a problem with that.
Also Who Mag did a huge article on The Biggest Contestants and if they had put back on the weight. This year’s runner up Tiffany looks stunning on the cover. It is also good to read the the majority of contestants have kept the weight off from this season and previous seasons.
Also Women’s Day had a raft of reality TV stories with former Big Brother winner Reggie Bird talking about being a mother and being blind. Apparently she has some degenerative retina disease. Full story here..
Also Chris and Kim from the first series of Farmer Wants A Wife is showing off their new born baby Charlotte. I thought it ironic that the photo still made them sitting in front of cows, even when they are living in Geelong now and Chris is a refrigerator apprentice. An exerpt from the article here..
Also there is a small article about Farmer Jenny and her new engagement, apparently they are getting married very soon. It has been a whirlwind romance. Again an exerpt from the article is here.
October 7, 2009 1 Comment
Ajay Rochester Continues To Dish On The Biggest Loser

Ajay Rochester, the former host of The Biggest Loser, has again been dishing on the TV show that made her a star.
In an article in news.com.au she said on the Merrick and Rosso radio program. “It (the show) is getting cornier every year. Some of those lines are really you know, they’re really bad.”
I love the way she trys to make out that it was her decision to leave the show. On the same program she said “After six months of 20 hours a day, as a single mum it killed me.”
Obviously she thinks by moving to LA she will get to spend more time with him. Also it appears she has found about the only financier left in recessionary America. She claims she has been talking to producers about a show about single mums.
She said “It’s kinda got to the stage where there’s a big financier that’s about to sign on the dotted line,”
Am I the only sceptical about this?
May 29, 2009 3 Comments
Ajay Rochester – Is Her TV Career Over?
In a news report on the radio it said that the host of The Biggest Loser, AJay Rochester, had not been invited to the Logies. She apparently announced this on her Facebook page.
Ajay who has hosted all four seasons of The Biggest Loser appears unlikely now to be hosting the fifith series.
There have been rumours circulating of her TV demise since she pleaded guilty to Centrelink fraud last year fuelled by the fact she was not included in the ad campaign for the show or for Channel Ten.
April 30, 2009 4 Comments








